Award-winning Case Study For Credit Card Compare By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Credit Card Compare”, or large enterprises, they have established a Facebook page for advertising and promotion. “Credit Card Compare” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Credit Card Compare” through the method of adspy!

Credit Card Compare Facebook ad Introduction by ad spy method

“Credit Card Compare” introduction:Our mission is to optimise your wallet! We compare 300+ Australian credit cards so you don't have to.

“Credit Card Compare” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Credit Card Compare” ads data to help “Credit Card Compare” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Credit Card Compare”. In this report, we analyze in detail the best ad cases of “Credit Card Compare”.

Credit Card Compare Top3 Ads Case Study:

Advertisers Credit Card Compare Credit Card Compare Credit Card Compare
Ad title HSBC Platinum Credit Card Balance Transfer Offer HSBC Platinum Credit Card Balance Transfer Offer Westpac Low Rate Credit Card
Ad text The HSBC Platinum Credit Card offers 0% p.a. interest on Balance Transfers for 22 months with no ... The HSBC Platinum Credit Card offers 0% p.a. interest on Balance Transfers for 22 months with no ... Westpac Low Rate credit card gives you 0% p.a. for 16 months on balance transfers, with no balanc...
Ad format Image Image Image
Categories other other other
Duration 44 days 1 days 6 days
Like 4 0 73

Credit Card Compare Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Credit Card Compare” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Credit Card Compare” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Credit Card Compare” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title HSBC Platinum Credit Card Balance Transfer Offer HSBC Platinum Credit Card Balance Transfer Offer Westpac Low Rate Credit Card
Ad text  The HSBC Platinum Credit Card offers 0% p.a. interest on Balance Transfers for 22 months with no ...  The HSBC Platinum Credit Card offers 0% p.a. interest on Balance Transfers for 22 months with no ...  Westpac Low Rate credit card gives you 0% p.a. for 16 months on balance transfers, with no balanc...
Ad type  other  other  other
Ad word count 142  142  223

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Credit Card Compare”, the text type used is other to obtain the best ad performance. “Credit Card Compare” can use this copy style more. On the other hand, “Credit Card Compare” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Credit Card Compare” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Credit Card Compare” are:APPLY_NOW,APPLY_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Credit Card Compare” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Credit Card Compare” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Credit Card Compare” top 3 ads schedules are: 44 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Credit Card Compare”‘s top 1 ad duration is 44 days. Every advertisement has a life cycle.
“Credit Card Compare” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Credit Card Compare” ad case study report

If you want to check the best ad case study of other advertisers related to “Credit Card Compare”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Credit Card Compare”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.