Award-winning Case Study For CPI Security By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “CPI Security”, or large enterprises, they have established a Facebook page for advertising and promotion. “CPI Security” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “CPI Security” through the method of adspy!

CPI Security Facebook ad Introduction by ad spy method

“CPI Security” introduction:CPI Security is dedicated to providing you and your family with leading smart home security and service.

“CPI Security” Facebook ads last run:2020-02-17 05:32:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “CPI Security” ads data to help “CPI Security” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “CPI Security”. In this report, we analyze in detail the best ad cases of “CPI Security”.

CPI Security Top3 Ads Case Study:

Advertisers CPI Security CPI Security CPI Security
Ad title See All Smart Home Options CPI Business Security Systems CPI Business - View System History
Ad text With the all-in-one CPI Security inTouch app, what matters most is always at your fingertips. CPI has been protecting small businesses for over 25 years. BUSINESS OWNERS: Remotely view your event history to know when your business’s security system wa...
Ad format Video Image Image
Categories Home Security Company Home Security Company Home Security Company
Duration 1 days 20 days 20 days
Like 129 7 0

CPI Security Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “CPI Security” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“CPI Security” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “CPI Security” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title See All Smart Home Options CPI Business Security Systems CPI Business - View System History
Ad text  With the all-in-one CPI Security inTouch app, what matters most is always at your fingertips.  CPI has been protecting small businesses for over 25 years.  BUSINESS OWNERS: Remotely view your event history to know when your business’s security system wa...
Ad type  other  other  other
Ad word count 93  59  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “CPI Security”, the text type used is other to obtain the best ad performance. “CPI Security” can use this copy style more. On the other hand, “CPI Security” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “CPI Security” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “CPI Security” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “CPI Security” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “CPI Security” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “CPI Security” top 3 ads schedules are: 1 days,20 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “CPI Security”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“CPI Security” should put ads in the best time period, so that ads get the most value in a limited time.

Related “CPI Security” ad case study report

If you want to check the best ad case study of other advertisers related to “CPI Security”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “CPI Security”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.