Award-winning Case Study For Cozii Bag By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cozii Bag”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cozii Bag” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cozii Bag” through the method of adspy!

Cozii Bag Facebook ad Introduction by ad spy method

“Cozii Bag” introduction:• Cózii Bag • Woman's Handbags LINE Official : @coziibag (with@) Instagram : coziibag

“Cozii Bag” Facebook ads last run:2020-02-17 08:12:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cozii Bag” ads data to help “Cozii Bag” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cozii Bag”. In this report, we analyze in detail the best ad cases of “Cozii Bag”.

Cozii Bag Top3 Ads Case Study:

 1st2nd3rd
Advertisers Cozii Bag Cozii Bag Cozii Bag
Ad title  ดูรายละเอียด คลิ๊ก >> สั่งซื้อสินค้า คลิ๊ก >>>>
Ad text Review กระเป๋ารุ่น SHER ใครได้ไปก็ต้องหลงรัก 💕 . สำหรับสาวๆที่ชอบจุของเยอะ รุ่นนี้เหมาะมากๆ สามาร... #แค่เปลี่ยนกระเป๋าก็ดูดีได้ ✨กระเป๋ารุ่น SHER เป็นรุ่นที่ขายดีที่สุดตอนนี้ ด้วยดีไซน์ที่โดดเด่นไม... #น้องคิ้วท์มากกก #จุของได้เยอะ Candybox in "Peanut Butter" & "Sakura Pink" น้องน่ารักแบบนี้ ต้อง...
CTA type MESSAGE_PAGE SHOP_NOW MESSAGE_PAGE
Ad format Image Video Image
Categories other other other
Duration 31 days 1 days 1 days
Like 3894 2016 762

Cozii Bag Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cozii Bag” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cozii Bag” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cozii Bag” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ดูรายละเอียด คลิ๊ก >> สั่งซื้อสินค้า คลิ๊ก >>>>
Ad text  Review กระเป๋ารุ่น SHER ใครได้ไปก็ต้องหลงรัก 💕 . สำหรับสาวๆที่ชอบจุของเยอะ รุ่นนี้เหมาะมากๆ สามาร...  #แค่เปลี่ยนกระเป๋าก็ดูดีได้ ✨กระเป๋ารุ่น SHER เป็นรุ่นที่ขายดีที่สุดตอนนี้ ด้วยดีไซน์ที่โดดเด่นไม...  #น้องคิ้วท์มากกก #จุของได้เยอะ Candybox in "Peanut Butter" & "Sakura Pink" น้องน่ารักแบบนี้ ต้อง...
Ad type  other  other  other
Ad word count 430  701  422

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cozii Bag”, the text type used is other to obtain the best ad performance. “Cozii Bag” can use this copy style more. On the other hand, “Cozii Bag” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cozii Bag” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cozii Bag” are:MESSAGE_PAGE,SHOP_NOW,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Cozii Bag” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cozii Bag” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cozii Bag” top 3 ads schedules are: 31 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cozii Bag”‘s top 1 ad duration is 31 days. Every advertisement has a life cycle.
“Cozii Bag” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cozii Bag” ad case study report

If you want to check the best ad case study of other advertisers related to “Cozii Bag”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cozii Bag”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.