Award-winning Case Study For Cox and Kings By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cox and Kings”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cox and Kings” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cox and Kings” through the method of adspy!

Cox and Kings Facebook ad Introduction by ad spy method

“Cox and Kings” introduction:Cox & Kings Ltd. is the longest established travel company in the world since 1758.

“Cox and Kings” Facebook ads last run:2020-02-17 04:36:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cox and Kings” ads data to help “Cox and Kings” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cox and Kings”. In this report, we analyze in detail the best ad cases of “Cox and Kings”.

Cox and Kings Top3 Ads Case Study:

 1st2nd3rd
Advertisers Cox and Kings Cox and Kings Cox and Kings
Ad title Cox and Kings Cox and Kings Mauritius Tour Package
Ad text Planning a visit to Massachusetts? From the vibrant city life of Boston to the riveting stories a... Call 1800 266 5410 to Speak to our Travel Advisor 8D/7N Tours @ Rs.1,56,759*PP. Explore Cape Town...  Pristine beaches, tropical islands, turquoise water, vibrant culture & world-class luxury - Maur...
CTA type LEARN_MORE BOOK_TRAVEL BOOK_TRAVEL
Ad format Carousel Carousel Image
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 1 days 1 days
Like 42 33 4678

Cox and Kings Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cox and Kings” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cox and Kings” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cox and Kings” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cox and Kings Cox and Kings Mauritius Tour Package
Ad text  Planning a visit to Massachusetts? From the vibrant city life of Boston to the riveting stories a...  Call 1800 266 5410 to Speak to our Travel Advisor 8D/7N Tours @ Rs.1,56,759*PP. Explore Cape Town...   Pristine beaches, tropical islands, turquoise water, vibrant culture & world-class luxury - Maur...
Ad type  other  other  other
Ad word count 237  278  228

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cox and Kings”, the text type used is other to obtain the best ad performance. “Cox and Kings” can use this copy style more. On the other hand, “Cox and Kings” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cox and Kings” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cox and Kings” are:LEARN_MORE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Cox and Kings” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cox and Kings” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cox and Kings” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cox and Kings”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cox and Kings” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cox and Kings” ad case study report

If you want to check the best ad case study of other advertisers related to “Cox and Kings”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cox and Kings”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.