Award-winning Case Study For Cover Story By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cover Story”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cover Story” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cover Story” through the method of adspy!

Cover Story Facebook ad Introduction by ad spy method

“Cover Story” introduction:Cover Story is a fast fashion brand with global design sensibilities led by Future Style Lab.

“Cover Story” Facebook ads last run:2020-02-17 06:20:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cover Story” ads data to help “Cover Story” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cover Story”. In this report, we analyze in detail the best ad cases of “Cover Story”.

Cover Story Top3 Ads Case Study:

Advertisers Cover Story Cover Story Cover Story
Ad title Cover Story - Shop Online Cover Story Mid Season Sale has Finally Arrived! Last Chance to Shop Sale, Great Discounts Sitewide
Ad text Slay it like these style divas in our wardrobe winners! Shop Now on Officia... Slay it like @SantoshiShetty with Cover Story Spring Summer collection, available online and in-s... Sale just got better, Avail Upto 60% off with Cover Story End of Season Sale. Limited Period Offer!
Ad format Carousel Image Image
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 14 days 14 days 14 days
Like 0 0 9

Cover Story Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cover Story” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cover Story” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cover Story” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cover Story - Shop Online Cover Story Mid Season Sale has Finally Arrived! Last Chance to Shop Sale, Great Discounts Sitewide
Ad text  Slay it like these style divas in our wardrobe winners! Shop Now on Officia...  Slay it like @SantoshiShetty with Cover Story Spring Summer collection, available online and in-s...  Sale just got better, Avail Upto 60% off with Cover Story End of Season Sale. Limited Period Offer!
Ad type  other  other  other
Ad word count 138  101  99

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cover Story”, the text type used is other to obtain the best ad performance. “Cover Story” can use this copy style more. On the other hand, “Cover Story” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cover Story” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cover Story” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Cover Story” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cover Story” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cover Story” top 3 ads schedules are: 14 days,14 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cover Story”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“Cover Story” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cover Story” ad case study report

If you want to check the best ad case study of other advertisers related to “Cover Story”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cover Story”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.