Award-winning Case Study For Coventry Homes By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Coventry Homes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Coventry Homes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Coventry Homes” through the method of adspy!

Coventry Homes Facebook ad Introduction by ad spy method

“Coventry Homes” introduction:Customized Luxury New Homes "Built Around You" in Houston, Dallas-Fort Worth, Austin and San Antonio, Texas

“Coventry Homes” Facebook ads last run:2020-02-17 06:16:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Coventry Homes” ads data to help “Coventry Homes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Coventry Homes”. In this report, we analyze in detail the best ad cases of “Coventry Homes”.

Coventry Homes Top3 Ads Case Study:

Advertisers Coventry Homes Coventry Homes Coventry Homes
Ad title Click Below To Find Your New Home Build On Your Land in and around Austin Indoor Outdoor Entertainment | Coventry Homes
Ad text New Homes For Sale In Houston, TX. Priced from the $220s to $1 Million+. Our new homes are built... Build on your land in and around Austin. Meet with a consultant to begin your design. Coventry Homes offers floor plans that can be customized with features to suit your lifestyle. Br...
Ad format Image Video Video
Categories other Real Estate Real Estate
Duration 1 days 1 days 95 days
Like 449 0 15

Coventry Homes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Coventry Homes” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Coventry Homes” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Coventry Homes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Click Below To Find Your New Home Build On Your Land in and around Austin Indoor Outdoor Entertainment | Coventry Homes
Ad text  New Homes For Sale In Houston, TX. Priced from the $220s to $1 Million+. Our new homes are built...  Build on your land in and around Austin. Meet with a consultant to begin your design.  Coventry Homes offers floor plans that can be customized with features to suit your lifestyle. Br...
Ad type  other  other  other
Ad word count 223  85  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Coventry Homes”, the text type used is other to obtain the best ad performance. “Coventry Homes” can use this copy style more. On the other hand, “Coventry Homes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Coventry Homes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Coventry Homes” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Coventry Homes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Coventry Homes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Coventry Homes” top 3 ads schedules are: 1 days,1 days, and 95 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Coventry Homes”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Coventry Homes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Coventry Homes” ad case study report

If you want to check the best ad case study of other advertisers related to “Coventry Homes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Coventry Homes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.