Award-winning Case Study For CounterPath Corporation By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “CounterPath Corporation”, or large enterprises, they have established a Facebook page for advertising and promotion. “CounterPath Corporation” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “CounterPath Corporation” through the method of adspy!

CounterPath Corporation Facebook ad Introduction by ad spy method

“CounterPath Corporation” introduction:CounterPath builds innovative SIP softphones and solutions

“CounterPath Corporation” Facebook ads last run:2020-02-20 20:58:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “CounterPath Corporation” ads data to help “CounterPath Corporation” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “CounterPath Corporation”. In this report, we analyze in detail the best ad cases of “CounterPath Corporation”.

CounterPath Corporation Top3 Ads Case Study:

Advertisers CounterPath Corporation CounterPath Corporation CounterPath Corporation
Ad title CounterPath Corporation Planning your next retail communications strategy? Want to enrich the shopper experience?
Ad text Bria Teams simplifies your everyday team communications - from work line calls to video conferenc... Check out this 2-step guide for retailers where we reveal the secrets to an elevated customer exp... Check out our 2-step guide for retailers to unlock the secrets to an elevated customer experience...
Ad format Carousel Video Image
Categories other Software Company Software Company
Duration 1 days 3 days 3 days
Like 31 0 0

CounterPath Corporation Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “CounterPath Corporation” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“CounterPath Corporation” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “CounterPath Corporation” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title CounterPath Corporation Planning your next retail communications strategy? Want to enrich the shopper experience?
Ad text  Bria Teams simplifies your everyday team communications - from work line calls to video conferenc...  Check out this 2-step guide for retailers where we reveal the secrets to an elevated customer exp...  Check out our 2-step guide for retailers to unlock the secrets to an elevated customer experience...
Ad type  other  other  other
Ad word count 131  247  240

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “CounterPath Corporation”, the text type used is other to obtain the best ad performance. “CounterPath Corporation” can use this copy style more. On the other hand, “CounterPath Corporation” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “CounterPath Corporation” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “CounterPath Corporation” are:LEARN_MORE,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “CounterPath Corporation” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “CounterPath Corporation” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “CounterPath Corporation” top 3 ads schedules are: 1 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “CounterPath Corporation”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“CounterPath Corporation” should put ads in the best time period, so that ads get the most value in a limited time.

Related “CounterPath Corporation” ad case study report

If you want to check the best ad case study of other advertisers related to “CounterPath Corporation”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “CounterPath Corporation”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.