Award-winning Case Study For Cosy Tents By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cosy Tents”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cosy Tents” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cosy Tents” through the method of adspy!

Cosy Tents Facebook ad Introduction by ad spy method

“Cosy Tents” introduction:Welcome to Cosy Tents, a glamping experience like no other. Located close to nearby towns Daylesford and Hepburn Springs in the Macedon region, Victoria.

“Cosy Tents” Facebook ads last run:2020-02-17 08:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cosy Tents” ads data to help “Cosy Tents” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cosy Tents”. In this report, we analyze in detail the best ad cases of “Cosy Tents”.

Cosy Tents Top3 Ads Case Study:

Advertisers Cosy Tents Cosy Tents Cosy Tents
Ad title Autumn Weekend Special! Autumn Weekend Special! Autumn Weekend Special!
Ad text Glamping at Cosy Tents - Take 15% off Friday, Saturday and Sunday night bookings Glamping at Cosy Tents - Take 15% off Friday, Saturday and Sunday night bookings Glamping at Cosy Tents - Take 15% off Friday, Saturday and Sunday night bookings
Ad format Image Image Image
Categories Bed and Breakfast Bed and Breakfast Bed and Breakfast
Duration 16 days 16 days 16 days
Like 80 66 14

Cosy Tents Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cosy Tents” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cosy Tents” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cosy Tents” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Autumn Weekend Special! Autumn Weekend Special! Autumn Weekend Special!
Ad text  Glamping at Cosy Tents - Take 15% off Friday, Saturday and Sunday night bookings  Glamping at Cosy Tents - Take 15% off Friday, Saturday and Sunday night bookings  Glamping at Cosy Tents - Take 15% off Friday, Saturday and Sunday night bookings
Ad type  other  other  other
Ad word count 80  80  80

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cosy Tents”, the text type used is other to obtain the best ad performance. “Cosy Tents” can use this copy style more. On the other hand, “Cosy Tents” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cosy Tents” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cosy Tents” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Cosy Tents” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cosy Tents” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cosy Tents” top 3 ads schedules are: 16 days,16 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cosy Tents”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Cosy Tents” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cosy Tents” ad case study report

If you want to check the best ad case study of other advertisers related to “Cosy Tents”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cosy Tents”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.