Award-winning Case Study For Cosmopolitan Russia By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cosmopolitan Russia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cosmopolitan Russia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cosmopolitan Russia” through the method of adspy!

Cosmopolitan Russia Facebook ad Introduction by ad spy method

“Cosmopolitan Russia” introduction:Женский журнал Cosmopolitan Россия

“Cosmopolitan Russia” Facebook ads last run:2020-02-20 20:52:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cosmopolitan Russia” ads data to help “Cosmopolitan Russia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cosmopolitan Russia”. In this report, we analyze in detail the best ad cases of “Cosmopolitan Russia”.

Cosmopolitan Russia Top3 Ads Case Study:

 1st2nd3rd
Advertisers Cosmopolitan Russia Cosmopolitan Russia Cosmopolitan Russia
Ad title Связи, упорная работа и поиск единомышленников Купи журнал и получи билет в Париж! Между нами тает лед: новые способы пробудить чувства
Ad text Молодая исполнительница и композитор делится секретами успеха Мечтаешь попасть в Париж? Хочешь увидеть своими глазами квартиру знаменитой Коко Шанель, Музей мо... Не хочешь, чтобы романтика в вашей паре превратилась в рутину? Растопить лед отношений или сделат...
CTA type LEARN_MORE WATCH_MORE LEARN_MORE
Ad format Image Video Image
Categories other Magazine Magazine
Duration 1 days 1 days 1 days
Like 120 5 1

Cosmopolitan Russia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cosmopolitan Russia” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cosmopolitan Russia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cosmopolitan Russia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Связи, упорная работа и поиск единомышленников Купи журнал и получи билет в Париж! Между нами тает лед: новые способы пробудить чувства
Ad text  Молодая исполнительница и композитор делится секретами успеха  Мечтаешь попасть в Париж? Хочешь увидеть своими глазами квартиру знаменитой Коко Шанель, Музей мо...  Не хочешь, чтобы романтика в вашей паре превратилась в рутину? Растопить лед отношений или сделат...
Ad type  other  other  other
Ad word count 61  300  176

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cosmopolitan Russia”, the text type used is other to obtain the best ad performance. “Cosmopolitan Russia” can use this copy style more. On the other hand, “Cosmopolitan Russia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cosmopolitan Russia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cosmopolitan Russia” are:LEARN_MORE,WATCH_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Cosmopolitan Russia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cosmopolitan Russia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cosmopolitan Russia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cosmopolitan Russia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cosmopolitan Russia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cosmopolitan Russia” ad case study report

If you want to check the best ad case study of other advertisers related to “Cosmopolitan Russia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cosmopolitan Russia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.