Award-winning Case Study For Copper Mountain By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Copper Mountain”, or large enterprises, they have established a Facebook page for advertising and promotion. “Copper Mountain” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Copper Mountain” through the method of adspy!

Copper Mountain Facebook ad Introduction by ad spy method

“Copper Mountain” introduction:It doesn't matter where you're from. If you've skied here, you've been #RaisedOnColorado. Welcome home.

“Copper Mountain” Facebook ads last run:2020-02-17 05:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Copper Mountain” ads data to help “Copper Mountain” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Copper Mountain”. In this report, we analyze in detail the best ad cases of “Copper Mountain”.

Copper Mountain Top3 Ads Case Study:

Advertisers Copper Mountain Copper Mountain Copper Mountain
Ad title Ski Season Is Here Copper Is Ready for You Copper Is Ready for You
Ad text Insider tip: Book your lift ticket in advance for the best deal! Get out of your element to get i... Big days on the mountain and big saving? Copper Mountain has it all when you book lift tickets in... Big days on the mountain and big saving? Copper Mountain has it all when you book lift tickets in...
Ad format Image Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 203 558 443

Copper Mountain Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Copper Mountain” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Copper Mountain” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Copper Mountain” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ski Season Is Here Copper Is Ready for You Copper Is Ready for You
Ad text  Insider tip: Book your lift ticket in advance for the best deal! Get out of your element to get i...  Big days on the mountain and big saving? Copper Mountain has it all when you book lift tickets in...  Big days on the mountain and big saving? Copper Mountain has it all when you book lift tickets in...
Ad type  other  other  other
Ad word count 145  106  106

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Copper Mountain”, the text type used is other to obtain the best ad performance. “Copper Mountain” can use this copy style more. On the other hand, “Copper Mountain” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Copper Mountain” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Copper Mountain” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Copper Mountain” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Copper Mountain” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Copper Mountain” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Copper Mountain”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Copper Mountain” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Copper Mountain” ad case study report

If you want to check the best ad case study of other advertisers related to “Copper Mountain”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Copper Mountain”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.