Award-winning Case Study For Coovaeco Turismo By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Coovaeco Turismo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Coovaeco Turismo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Coovaeco Turismo” through the method of adspy!

Coovaeco Turismo Facebook ad Introduction by ad spy method

“Coovaeco Turismo” introduction:#empezaaviajar

“Coovaeco Turismo” Facebook ads last run:2020-02-23 05:20:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Coovaeco Turismo” ads data to help “Coovaeco Turismo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Coovaeco Turismo”. In this report, we analyze in detail the best ad cases of “Coovaeco Turismo”.

Coovaeco Turismo Top3 Ads Case Study:

 1st2nd3rd
Advertisers Coovaeco Turismo Coovaeco Turismo Coovaeco Turismo
Ad title Europa Diferente - 16 de Agosto 2020 Coovaeco Turismo Timeline Photos
Ad text  #empezaaviajar con Coovaeco y recorré el mundo. El destino que soñás puede estar a tu alcance. Recorré la #PenínsulaIbérica y #Marruecos con esta salida especial de Coovaeco!!!
CTA type LEARN_MORE LIKE_PAGE MESSAGE_PAGE
Ad format Image Image Image
Categories other Travel Company Travel Company
Duration 1 days 20 days 39 days
Like 177 5 6

Coovaeco Turismo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Coovaeco Turismo” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Coovaeco Turismo” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Coovaeco Turismo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Europa Diferente - 16 de Agosto 2020 Coovaeco Turismo Timeline Photos
Ad text    #empezaaviajar con Coovaeco y recorré el mundo. El destino que soñás puede estar a tu alcance.  Recorré la #PenínsulaIbérica y #Marruecos con esta salida especial de Coovaeco!!!
Ad type  other  other  other
Ad word count 0  94  81

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Coovaeco Turismo”, the text type used is other to obtain the best ad performance. “Coovaeco Turismo” can use this copy style more. On the other hand, “Coovaeco Turismo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Coovaeco Turismo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Coovaeco Turismo” are:LEARN_MORE,LIKE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Coovaeco Turismo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Coovaeco Turismo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Coovaeco Turismo” top 3 ads schedules are: 1 days,20 days, and 39 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Coovaeco Turismo”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Coovaeco Turismo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Coovaeco Turismo” ad case study report

If you want to check the best ad case study of other advertisers related to “Coovaeco Turismo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Coovaeco Turismo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.