Award-winning Case Study For CoolBot (walk-in cooler controller) By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “CoolBot (walk-in cooler controller)”, or large enterprises, they have established a Facebook page for advertising and promotion. “CoolBot (walk-in cooler controller)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “CoolBot (walk-in cooler controller)” through the method of adspy!

CoolBot (walk-in cooler controller) Facebook ad Introduction by ad spy method

“CoolBot (walk-in cooler controller)” introduction:Purchased by over 50,000 people, the CoolBot lets you instantly turn any well-insulated room into a walk-in cooler for up to 72% less.

“CoolBot (walk-in cooler controller)” Facebook ads last run:2020-02-21 17:52:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “CoolBot (walk-in cooler controller)” ads data to help “CoolBot (walk-in cooler controller)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “CoolBot (walk-in cooler controller)”. In this report, we analyze in detail the best ad cases of “CoolBot (walk-in cooler controller)”.

CoolBot (walk-in cooler controller) Top3 Ads Case Study:

 1st2nd3rd
Advertisers CoolBot (walk-in cooler controller) CoolBot (walk-in cooler controller) CoolBot (walk-in cooler controller)
Ad title Building a DIY Indoor Cooler [VIDEO] The CoolBot@ Cold Storage Solution 5 Reasons to Retrofit Your Walk In Cooler with a CoolBot Refrigeration System
Ad text Building a DIY indoor cooler is simpler than you think! This 20-minute video tutorial walks you t... Farmers, hunters, restaurant/bar owners, floral shops, and brewers - Save $1,000s on your cold st... Compressor failure. Frozen evaporator. Freon leak. Have any of these problems turned your walk-in...
CTA type LEARN_MORE SHOP_NOW LEARN_MORE
Ad format Image Video Image
Categories Refrigeration Service Refrigeration Service Refrigeration Service
Duration 1 days 38 days 1 days
Like 2 972 4

CoolBot (walk-in cooler controller) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “CoolBot (walk-in cooler controller)” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“CoolBot (walk-in cooler controller)” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “CoolBot (walk-in cooler controller)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Building a DIY Indoor Cooler [VIDEO] The CoolBot@ Cold Storage Solution 5 Reasons to Retrofit Your Walk In Cooler with a CoolBot Refrigeration System
Ad text  Building a DIY indoor cooler is simpler than you think! This 20-minute video tutorial walks you t...  Farmers, hunters, restaurant/bar owners, floral shops, and brewers - Save $1,000s on your cold st...  Compressor failure. Frozen evaporator. Freon leak. Have any of these problems turned your walk-in...
Ad type  other  other  other
Ad word count 154  250  175

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “CoolBot (walk-in cooler controller)”, the text type used is other to obtain the best ad performance. “CoolBot (walk-in cooler controller)” can use this copy style more. On the other hand, “CoolBot (walk-in cooler controller)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “CoolBot (walk-in cooler controller)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “CoolBot (walk-in cooler controller)” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “CoolBot (walk-in cooler controller)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “CoolBot (walk-in cooler controller)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “CoolBot (walk-in cooler controller)” top 3 ads schedules are: 1 days,38 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “CoolBot (walk-in cooler controller)”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“CoolBot (walk-in cooler controller)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “CoolBot (walk-in cooler controller)” ad case study report

If you want to check the best ad case study of other advertisers related to “CoolBot (walk-in cooler controller)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “CoolBot (walk-in cooler controller)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.