Award-winning Case Study For Cool Tools By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cool Tools”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cool Tools” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cool Tools” through the method of adspy!

Cool Tools Facebook ad Introduction by ad spy method

“Cool Tools” introduction:

“Cool Tools” Facebook ads last run:2020-02-20 23:40:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cool Tools” ads data to help “Cool Tools” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cool Tools”. In this report, we analyze in detail the best ad cases of “Cool Tools”.

Cool Tools Top3 Ads Case Study:

 1st2nd3rd
Advertisers Cool Tools Cool Tools Cool Tools
Ad title ⭐️⭐️⭐️⭐️⭐️ 4.9 / 5 Stars Cool Tools ⭐️⭐️⭐️⭐️⭐️ 4.9 / 5 Stars
Ad text  Pro Reflex Case for iPhone XS / XS Max 50% OFF → https://shopcooltools.com/reflexXS  Pro Reflex Case for iPhone XR 50% OFF → https://shopcooltools.com/reflexXR Share movies, videos, photos with your family and friends on a big screen with this incredible iP...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Video Image Video
Categories Website Website Website
Duration 106 days 106 days 283 days
Like 5 44 53949

Cool Tools Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cool Tools” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cool Tools” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cool Tools” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ⭐️⭐️⭐️⭐️⭐️ 4.9 / 5 Stars Cool Tools ⭐️⭐️⭐️⭐️⭐️ 4.9 / 5 Stars
Ad text   Pro Reflex Case for iPhone XS / XS Max 50% OFF → https://shopcooltools.com/reflexXS   Pro Reflex Case for iPhone XR 50% OFF → https://shopcooltools.com/reflexXR  Share movies, videos, photos with your family and friends on a big screen with this incredible iP...
Ad type  other  other  other
Ad word count 87  77  218

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cool Tools”, the text type used is other to obtain the best ad performance. “Cool Tools” can use this copy style more. On the other hand, “Cool Tools” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cool Tools” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cool Tools” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Cool Tools” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cool Tools” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cool Tools” top 3 ads schedules are: 106 days,106 days, and 283 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cool Tools”‘s top 1 ad duration is 106 days. Every advertisement has a life cycle.
“Cool Tools” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cool Tools” ad case study report

If you want to check the best ad case study of other advertisers related to “Cool Tools”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cool Tools”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.