Award-winning Case Study For Cool Factory By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cool Factory”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cool Factory” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cool Factory” through the method of adspy!

Cool Factory Facebook ad Introduction by ad spy method

“Cool Factory” introduction:Cool Factory je online trgovina. Naša vizija je omogućiti kvalitetne proizvode po extra niskim cijenama. Otvoreni smo 24 sata dnevno, 365 dana u godini

“Cool Factory” Facebook ads last run:2020-02-21 18:40:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cool Factory” ads data to help “Cool Factory” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cool Factory”. In this report, we analyze in detail the best ad cases of “Cool Factory”.

Cool Factory Top3 Ads Case Study:

Advertisers Cool Factory Cool Factory Cool Factory
Ad title Cool Factory Cool Factory Cool Factory
Ad text 🔴🔴 TOTALNO RAZGRABLJIVANJE 🔴🔴 🔵 Spray Mop®čistač na totalnom popustu ➡️ Akcijska cijena: ⚀⚀ ... 🔴 GOROSTASNI set alata u koferu 🔴 XXL- PROFI set od 356-djelova ( najveći dosad ) 🔴 Limitirana... 🔥BOLJU PONUDU NEĆETE VIDJETI👀 😎Iskoristite ovu priliku jer je količina ograničena. Sve što je po...
Ad format Image Image Image
Categories Commercial Equipment Commercial Equipment Commercial Equipment
Duration 1 days 1 days 1 days
Like 2065 161 271

Cool Factory Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cool Factory” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cool Factory” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cool Factory” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cool Factory Cool Factory Cool Factory
Ad text  🔴🔴 TOTALNO RAZGRABLJIVANJE 🔴🔴 🔵 Spray Mop®čistač na totalnom popustu ➡️ Akcijska cijena: ⚀⚀ ...  🔴 GOROSTASNI set alata u koferu 🔴 XXL- PROFI set od 356-djelova ( najveći dosad ) 🔴 Limitirana...  🔥BOLJU PONUDU NEĆETE VIDJETI👀 😎Iskoristite ovu priliku jer je količina ograničena. Sve što je po...
Ad type  other  other  other
Ad word count 1533  3196  1276

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cool Factory”, the text type used is other to obtain the best ad performance. “Cool Factory” can use this copy style more. On the other hand, “Cool Factory” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cool Factory” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cool Factory” are:N/A,N/A,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Cool Factory” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cool Factory” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cool Factory” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cool Factory”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cool Factory” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cool Factory” ad case study report

If you want to check the best ad case study of other advertisers related to “Cool Factory”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cool Factory”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.