Award-winning Case Study For Cooking Love By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cooking Love”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cooking Love” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cooking Love” through the method of adspy!

Cooking Love Facebook ad Introduction by ad spy method

“Cooking Love” introduction:Instead of offering a huge list of unoriginal products, we carefully curate unique pieces which are perfectly suited for kitchen & food lovers everywhere!

“Cooking Love” Facebook ads last run:2020-02-10 15:24:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cooking Love” ads data to help “Cooking Love” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cooking Love”. In this report, we analyze in detail the best ad cases of “Cooking Love”.

Cooking Love Top3 Ads Case Study:

Advertisers Cooking Love Cooking Love Cooking Love
Ad title Micro Charger Timeline Photos The Pancake Flipping
Ad text Charge your devices while you’re on the go! ✈ Fast, efficient and it charges 2 devices at once! I... The Pancake Flipper makes perfectly-shaped pancakes every time! Up to 50% OFF, just use AT10OFF ...  Do you like #Pancake? Never been easier to make it!! 50% OFF ➤➤
Ad format Video Image Video
Categories other Kitchen/Cooking Kitchen/Cooking
Duration 24 days 59 days 59 days
Like 1 138 744998

Cooking Love Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cooking Love” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cooking Love” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cooking Love” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Micro Charger Timeline Photos The Pancake Flipping
Ad text  Charge your devices while you’re on the go! ✈ Fast, efficient and it charges 2 devices at once! I...  The Pancake Flipper makes perfectly-shaped pancakes every time! Up to 50% OFF, just use AT10OFF ...   Do you like #Pancake? Never been easier to make it!! 50% OFF ➤➤
Ad type  other  other  other
Ad word count 422  148  154

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cooking Love”, the text type used is other to obtain the best ad performance. “Cooking Love” can use this copy style more. On the other hand, “Cooking Love” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cooking Love” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cooking Love” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Cooking Love” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cooking Love” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cooking Love” top 3 ads schedules are: 24 days,59 days, and 59 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cooking Love”‘s top 1 ad duration is 24 days. Every advertisement has a life cycle.
“Cooking Love” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cooking Love” ad case study report

If you want to check the best ad case study of other advertisers related to “Cooking Love”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cooking Love”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.