Award-winning Case Study For Cooking Light By Adspy - BigSpy


Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "Cooking Light", or large enterprises, they have established a Facebook page for advertising and promotion. "Cooking Light" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "Cooking Light" through the method of adspy!You can check for more information on our website youtube ads spy tool.

Cooking Light Facebook ad Introduction by ad spy method

"Cooking Light" introduction:What Healthy Cooking Means Now

"Cooking Light" Facebook ads last run:2020-01-19 19:39:01

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on tiktok ads spy tool.

BigSpy tracks and analyzes "Cooking Light" ads data to help "Cooking Light" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "turbo ad finder" "Social Ad Scout vs BigSpy".

Now BigSpy generates an ad report for "Cooking Light". In this report, we analyze in detail the best ad cases of "Cooking Light".

Cooking Light Top3 Ads Case Study:

Advertisers Cooking Light Cooking Light Cooking Light
Ad title 5 Appetizer Meal Ideas Walnut Dijon Crusted Halibut Cooking Light
Ad text Quick, satisfying snacks that double as dinner. #ad The omega-3-rich oils from the walnut crust help moisturize the fillet as it cooks, making for on... Your diet could look like this!
Ad format Image Video Carousel
Categories other other Media/News Company
Duration 1 days 1 days 40 days
Like 1804 96 2

Cooking Light Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "Cooking Light" top 3 ads are: Image,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"Cooking Light" likes to use Image ads as material. In fact, Facebook's creatives determine the user's first sense. "Cooking Light" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 5 Appetizer Meal Ideas Walnut Dijon Crusted Halibut Cooking Light
Ad text  Quick, satisfying snacks that double as dinner. #ad  The omega-3-rich oils from the walnut crust help moisturize the fillet as it cooks, making for on...  Your diet could look like this!
Ad type  other  other  other
Ad word count 51  153  31

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "Cooking Light", the text type used is other to obtain the best ad performance. "Cooking Light" can use this copy style more. On the other hand, "Cooking Light" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "Cooking Light" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check dropshipping with aliexpress.

3. Type of CTA case study:

The types of CTA used by "Cooking Light" are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help "Cooking Light" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "Cooking Light" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check best shopify stores .

4. Ad schedule case study:

When doing Facebook ad marketing, "Cooking Light" top 3 ads schedules are: 1 days,1 days, and 40 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "Cooking Light"'s top 1 ad duration is 1 days. Every advertisement has a life cycle.
"Cooking Light" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “Ecomhunte“ ”top 50 shopify stores“.

Related "Cooking Light" ad case study report

If you want to check the best ad case study of other advertisers related to "Cooking Light", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "Cooking Light". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.