Award-winning Case Study For Cooking Craze By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cooking Craze”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cooking Craze” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cooking Craze” through the method of adspy!

Cooking Craze Facebook ad Introduction by ad spy method

“Cooking Craze” introduction:Cook well and cook FAST in Cooking Craze! Play now: Sweepstakes Terms & Conditions:

“Cooking Craze” Facebook ads last run:2019-08-28 00:44:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cooking Craze” ads data to help “Cooking Craze” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cooking Craze”. In this report, we analyze in detail the best ad cases of “Cooking Craze”.

Cooking Craze Top3 Ads Case Study:

Advertisers Cooking Craze Cooking Craze Cooking Craze
Ad title ❤️❤️❤️ Photos du journal Happy Holidays!
Ad text Showin' some love for Valentine's Day Be whisked away to the Romantic Riverside Event, and serve up some sweet treats by the river! P... Spreading holiday cheer this year with a special gift – just for you!
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 33 days
Like 46 34 189

Cooking Craze Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cooking Craze” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cooking Craze” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cooking Craze” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ❤️❤️❤️ Photos du journal Happy Holidays!
Ad text  Showin' some love for Valentine's Day  Be whisked away to the Romantic Riverside Event, and serve up some sweet treats by the river! P...  Spreading holiday cheer this year with a special gift – just for you!
Ad type  other  other  other
Ad word count 37  153  69

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cooking Craze”, the text type used is other to obtain the best ad performance. “Cooking Craze” can use this copy style more. On the other hand, “Cooking Craze” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cooking Craze” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cooking Craze” are:PLAY_GAME,N/A,PLAY_GAME.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “PLAY_GAME” help “Cooking Craze” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cooking Craze” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cooking Craze” top 3 ads schedules are: 1 days,1 days, and 33 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cooking Craze”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cooking Craze” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cooking Craze” ad case study report

If you want to check the best ad case study of other advertisers related to “Cooking Craze”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cooking Craze”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.