Award-winning Case Study For Cook Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cook Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cook Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cook Travel” through the method of adspy!

Cook Travel Facebook ad Introduction by ad spy method

“Cook Travel” introduction:With 60% off Business Class, never fly Coach again. Call 1-800-435-8776 to speak to a travel agent. We've specialized in Business & First Class international airfare since 1974.

“Cook Travel” Facebook ads last run:2020-02-17 09:12:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cook Travel” ads data to help “Cook Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cook Travel”. In this report, we analyze in detail the best ad cases of “Cook Travel”.

Cook Travel Top3 Ads Case Study:

Advertisers Cook Travel Cook Travel Cook Travel
Ad title How to Save Money Flying Business Class Cook Travel Luxury for Less
Ad text Cook Travel is the expert on business class airfare in the December issue of Consumer Reports. Coming back from vacation be like... Discount First & Business Class International Airfare - recommended by NYTimes & WSJ
Ad format Image Image Image
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 1 days 56 days
Like 2 8 119

Cook Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cook Travel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cook Travel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cook Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title How to Save Money Flying Business Class Cook Travel Luxury for Less
Ad text  Cook Travel is the expert on business class airfare in the December issue of Consumer Reports.  Coming back from vacation be like...  Discount First & Business Class International Airfare - recommended by NYTimes & WSJ
Ad type  other  other  other
Ad word count 94  36  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cook Travel”, the text type used is other to obtain the best ad performance. “Cook Travel” can use this copy style more. On the other hand, “Cook Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cook Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cook Travel” are:MESSAGE_PAGE,MESSAGE_PAGE,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Cook Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cook Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cook Travel” top 3 ads schedules are: 1 days,1 days, and 56 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cook Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cook Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cook Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Cook Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cook Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.