Award-winning Case Study For Convention of States By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Convention of States”, or large enterprises, they have established a Facebook page for advertising and promotion. “Convention of States” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Convention of States” through the method of adspy!

Convention of States Facebook ad Introduction by ad spy method

“Convention of States” introduction:We're actively working to call a Convention of States so that states can propose amendments to limit the power of the federal government.

“Convention of States” Facebook ads last run:2020-02-17 05:04:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Convention of States” ads data to help “Convention of States” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Convention of States”. In this report, we analyze in detail the best ad cases of “Convention of States”.

Convention of States Top3 Ads Case Study:

Advertisers Convention of States Convention of States Convention of States
Ad title Force term limits on Congress now! Force term limits on Congress now! Convention of States
Ad text Oh, Congress won't limit their own terms? Then the people will do it for them! The Framers knew s... Oh, Congress won't limit their own terms? Then the people will do it for them! The Framers knew s... We can join the 12 states that have already passed this application for an Article V Convention o...
Ad format Image Image Carousel
Categories N/A N/A N/A
Duration 1 days 1 days 1 days
Like 6793 2471 516

Convention of States Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Convention of States” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Convention of States” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Convention of States” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Force term limits on Congress now! Force term limits on Congress now! Convention of States
Ad text  Oh, Congress won't limit their own terms? Then the people will do it for them! The Framers knew s...  Oh, Congress won't limit their own terms? Then the people will do it for them! The Framers knew s...  We can join the 12 states that have already passed this application for an Article V Convention o...
Ad type  other  other  other
Ad word count 481  481  336

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Convention of States”, the text type used is other to obtain the best ad performance. “Convention of States” can use this copy style more. On the other hand, “Convention of States” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Convention of States” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Convention of States” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Convention of States” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Convention of States” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Convention of States” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Convention of States”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Convention of States” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Convention of States” ad case study report

If you want to check the best ad case study of other advertisers related to “Convention of States”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Convention of States”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.