Award-winning Case Study For Continental Pneus By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Continental Pneus”, or large enterprises, they have established a Facebook page for advertising and promotion. “Continental Pneus” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Continental Pneus” through the method of adspy!

Continental Pneus Facebook ad Introduction by ad spy method

“Continental Pneus” introduction:

“Continental Pneus” Facebook ads last run:2020-02-22 16:52:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Continental Pneus” ads data to help “Continental Pneus” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Continental Pneus”. In this report, we analyze in detail the best ad cases of “Continental Pneus”.

Continental Pneus Top3 Ads Case Study:

Advertisers Continental Pneus Continental Pneus Continental Pneus
Ad title Grande Passatempo Continental Continental Pneus Ganhe uma experiência de condução em Londres
Ad text Participe e ganhe uma moto elétrica, uma bicicleta elétrica, uma trotinete elétrica e relógios Co... | PASSATEMPO | CORRA COM MULHERES QUE A INSPIRAM Ganhe duas inscrições e duas fantásticas Fit B... A Continental e a Mercedes-Benz vão premiar um grupo de felizes contemplados com uma viagem a Lon...
Ad format Image Image Image
Categories other Cars Cars
Duration 18 days 1 days 11 days
Like 2565 513 7

Continental Pneus Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Continental Pneus” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Continental Pneus” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Continental Pneus” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Grande Passatempo Continental Continental Pneus Ganhe uma experiência de condução em Londres
Ad text  Participe e ganhe uma moto elétrica, uma bicicleta elétrica, uma trotinete elétrica e relógios Co...  | PASSATEMPO | CORRA COM MULHERES QUE A INSPIRAM Ganhe duas inscrições e duas fantásticas Fit B...  A Continental e a Mercedes-Benz vão premiar um grupo de felizes contemplados com uma viagem a Lon...
Ad type  other  other  other
Ad word count 107  616  144

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Continental Pneus”, the text type used is other to obtain the best ad performance. “Continental Pneus” can use this copy style more. On the other hand, “Continental Pneus” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Continental Pneus” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Continental Pneus” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Continental Pneus” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Continental Pneus” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Continental Pneus” top 3 ads schedules are: 18 days,1 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Continental Pneus”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“Continental Pneus” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Continental Pneus” ad case study report

If you want to check the best ad case study of other advertisers related to “Continental Pneus”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Continental Pneus”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.