Award-winning Case Study For Connell Cruise By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Connell Cruise”, or large enterprises, they have established a Facebook page for advertising and promotion. “Connell Cruise” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Connell Cruise” through the method of adspy!

Connell Cruise Facebook ad Introduction by ad spy method

“Connell Cruise” introduction:Connell Cruise is a singer-songwriter and musician from South Africa, @connellcruise

“Connell Cruise” Facebook ads last run:2020-02-10 17:19:05

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Connell Cruise” ads data to help “Connell Cruise” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Connell Cruise”. In this report, we analyze in detail the best ad cases of “Connell Cruise”.

Connell Cruise Top3 Ads Case Study:

Advertisers Connell Cruise Connell Cruise Connell Cruise
Ad title Connell Cruise Connell Cruise Feat. Marcella Solimeo LIVE in Johannesburg Connell Cruise
Ad text One more week to go! One more dance with #TeamCruiseControl!! August 9 at the Rivonia Barnyard!... Dancing with the Stars South Africa's #TeamCruiseControl take the stage once again at the Barnyar... One more week to go! One more dance with #TeamCruiseControl in Joburg!! August 9 at the Barnyard ...
Ad format Video Image Video
Categories Musician/Band Musician/Band N/A
Duration 3 days 12 days 3 days
Like 51 103 0

Connell Cruise Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Connell Cruise” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Connell Cruise” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Connell Cruise” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Connell Cruise Connell Cruise Feat. Marcella Solimeo LIVE in Johannesburg Connell Cruise
Ad text  One more week to go! One more dance with #TeamCruiseControl!! August 9 at the Rivonia Barnyard!...  Dancing with the Stars South Africa's #TeamCruiseControl take the stage once again at the Barnyar...  One more week to go! One more dance with #TeamCruiseControl in Joburg!! August 9 at the Barnyard ...
Ad type  other  other  other
Ad word count 242  678  164

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Connell Cruise”, the text type used is other to obtain the best ad performance. “Connell Cruise” can use this copy style more. On the other hand, “Connell Cruise” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Connell Cruise” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Connell Cruise” are:BOOK_TRAVEL,BUY_TICKETS,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Connell Cruise” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Connell Cruise” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Connell Cruise” top 3 ads schedules are: 3 days,12 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Connell Cruise”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Connell Cruise” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Connell Cruise” ad case study report

If you want to check the best ad case study of other advertisers related to “Connell Cruise”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Connell Cruise”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.