Award-winning Case Study For Congo Films By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Congo Films”, or large enterprises, they have established a Facebook page for advertising and promotion. “Congo Films” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Congo Films” through the method of adspy!

Congo Films Facebook ad Introduction by ad spy method

“Congo Films” introduction:Casa de alquiler y venta de equipos de Cine y Tv, ubicada en Colombia, Chile y Panamá con cobertura para todo Centro y Suramérica. En 2018 abrimos nuestra escuela #CongoFilmsSchool para la formación en las artes y oficios del cine.

“Congo Films” Facebook ads last run:2020-02-25 08:38:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Congo Films” ads data to help “Congo Films” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Congo Films”. In this report, we analyze in detail the best ad cases of “Congo Films”.

Congo Films Top3 Ads Case Study:

Advertisers Congo Films Congo Films Congo Films
Ad title Conéctate en Messenger Conéctate en Messenger Conéctate en Messenger
Ad text Aprende todo lo que hay detrás del "luces , cámaras , acción " Inscríbete ya al taller El produ... Aprende a perfeccionar el color de la imagen en nuestro taller EL DIT y el color. Inscríbete y a...  Profundiza en el arte y la técnica de la cámara y la iluminacióncon un maestro de Hollywood ✨ G...
Ad format Carousel Carousel Carousel
Categories Movie/Television Studio Movie/Television Studio Movie/Television Studio
Duration 1 days 1 days 1 days
Like 1 1 13

Congo Films Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Congo Films” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Congo Films” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Congo Films” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Conéctate en Messenger Conéctate en Messenger Conéctate en Messenger
Ad text  Aprende todo lo que hay detrás del "luces , cámaras , acción " Inscríbete ya al taller El produ...  Aprende a perfeccionar el color de la imagen en nuestro taller EL DIT y el color. Inscríbete y a...   Profundiza en el arte y la técnica de la cámara y la iluminacióncon un maestro de Hollywood ✨ G...
Ad type  other  other  other
Ad word count 263  283  289

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Congo Films”, the text type used is other to obtain the best ad performance. “Congo Films” can use this copy style more. On the other hand, “Congo Films” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Congo Films” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Congo Films” are:MESSAGE_PAGE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Congo Films” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Congo Films” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Congo Films” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Congo Films”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Congo Films” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Congo Films” ad case study report

If you want to check the best ad case study of other advertisers related to “Congo Films”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Congo Films”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.