Award-winning Case Study For Concordia University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Concordia University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Concordia University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Concordia University” through the method of adspy!

Concordia University Facebook ad Introduction by ad spy method

“Concordia University” introduction:We're located in the cosmopolitan city of Montreal & are one of Canada’s most innovative & diverse, comprehensive universities: Admissions:

“Concordia University” Facebook ads last run:2020-02-17 08:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Concordia University” ads data to help “Concordia University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Concordia University”. In this report, we analyze in detail the best ad cases of “Concordia University”.

Concordia University Top3 Ads Case Study:

Advertisers Concordia University Concordia University Concordia University
Ad title Work with internationally-recognized faculty The John Molson Executive MBA in Montreal Concordia University
Ad text You are unique. So is your research. Concordia’s master’s and PhD students explore new ways of th... Find out why the John Molson School of Business was ranked #1 in Quebec and Top 3 in Canada by Th... The Feminist Media Studio at #Concordia commemorates the 30th anniversary of the December 6, 1989...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 113 207 16

Concordia University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Concordia University” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Concordia University” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Concordia University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Work with internationally-recognized faculty The John Molson Executive MBA in Montreal Concordia University
Ad text  You are unique. So is your research. Concordia’s master’s and PhD students explore new ways of th...  Find out why the John Molson School of Business was ranked #1 in Quebec and Top 3 in Canada by Th...  The Feminist Media Studio at #Concordia commemorates the 30th anniversary of the December 6, 1989...
Ad type  other  other  other
Ad word count 104  109  251

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Concordia University”, the text type used is other to obtain the best ad performance. “Concordia University” can use this copy style more. On the other hand, “Concordia University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Concordia University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Concordia University” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Concordia University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Concordia University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Concordia University” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Concordia University”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Concordia University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Concordia University” ad case study report

If you want to check the best ad case study of other advertisers related to “Concordia University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Concordia University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.