Award-winning Case Study For Concerts SA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Concerts SA”, or large enterprises, they have established a Facebook page for advertising and promotion. “Concerts SA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Concerts SA” through the method of adspy!

Concerts SA Facebook ad Introduction by ad spy method

“Concerts SA” introduction:CONCERTS SA is a joint South African/Norwegian initiative supporting live music in South Africa.

“Concerts SA” Facebook ads last run:2020-02-21 13:14:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Concerts SA” ads data to help “Concerts SA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Concerts SA”. In this report, we analyze in detail the best ad cases of “Concerts SA”.

Concerts SA Top3 Ads Case Study:

Advertisers Concerts SA Concerts SA Concerts SA
Ad title Sibusiso 'Mash' Mashiloane Photos from Concerts SA's post Lu Dlamini Live at The Square Africa - East London
Ad text Sibusiso Mash Mashiloane Pianist, Composer & Musical Director iSupport Music Business in partner... #MobilityFund | Linda m tshabalala's tour comes to #Jozi this week: * #Thursday | Roving Bantu ... Press Release – For Immediate Release Johannesburg, 20th November 2018 Lu Dlamini’s Ulimilam Tou...
Ad format Image Carousel Image
Categories Concert Tour Concert Tour Concert Tour
Duration 1 days 1 days 1 days
Like 5 85 1

Concerts SA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Concerts SA” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Concerts SA” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Concerts SA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sibusiso 'Mash' Mashiloane Photos from Concerts SA's post Lu Dlamini Live at The Square Africa - East London
Ad text  Sibusiso Mash Mashiloane Pianist, Composer & Musical Director iSupport Music Business in partner...  #MobilityFund | Linda m tshabalala's tour comes to #Jozi this week: * #Thursday | Roving Bantu ...  Press Release – For Immediate Release Johannesburg, 20th November 2018 Lu Dlamini’s Ulimilam Tou...
Ad type  other  other  other
Ad word count 2287  182  7133

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Concerts SA”, the text type used is other to obtain the best ad performance. “Concerts SA” can use this copy style more. On the other hand, “Concerts SA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Concerts SA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Concerts SA” are:EVENT_RSVP,N/A,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Concerts SA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Concerts SA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Concerts SA” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Concerts SA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Concerts SA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Concerts SA” ad case study report

If you want to check the best ad case study of other advertisers related to “Concerts SA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Concerts SA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.