Award-winning Case Study For Composed Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Composed Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Composed Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Composed Travel” through the method of adspy!

Composed Travel Facebook ad Introduction by ad spy method

“Composed Travel” introduction:A bespoke agency providing a tailored travel service for a wide range of curious, yet passionate clients looking for unique and authentic experiences.

“Composed Travel” Facebook ads last run:2020-02-22 02:02:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Composed Travel” ads data to help “Composed Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Composed Travel”. In this report, we analyze in detail the best ad cases of “Composed Travel”.

Composed Travel Top3 Ads Case Study:

Advertisers Composed Travel Composed Travel Composed Travel
Ad title Private Charter to New York Composed Travel Composed Travel
Ad text What's Your Travel Purpose? Birthday? Music? Food & Wine? Art? Business? Whatever your interests,... What's Your Travel Purpose? Music? Food & Wine? Art? Business? Whatever your interests, we are a ... What's Your Travel Purpose? Music? Food & Wine? Art? Business? Whatever your interests, we are a ...
Ad format Image Image Image
Categories Travel Company Travel Company Travel Company
Duration 246 days 246 days 246 days
Like 1628 1159 961

Composed Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Composed Travel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Composed Travel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Composed Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Private Charter to New York Composed Travel Composed Travel
Ad text  What's Your Travel Purpose? Birthday? Music? Food & Wine? Art? Business? Whatever your interests,...  What's Your Travel Purpose? Music? Food & Wine? Art? Business? Whatever your interests, we are a ...  What's Your Travel Purpose? Music? Food & Wine? Art? Business? Whatever your interests, we are a ...
Ad type  other  other  other
Ad word count 659  360  359

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Composed Travel”, the text type used is other to obtain the best ad performance. “Composed Travel” can use this copy style more. On the other hand, “Composed Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Composed Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Composed Travel” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Composed Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Composed Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Composed Travel” top 3 ads schedules are: 246 days,246 days, and 246 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Composed Travel”‘s top 1 ad duration is 246 days. Every advertisement has a life cycle.
“Composed Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Composed Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Composed Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Composed Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.