COMPASS VISA Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “COMPASS VISA” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “COMPASS VISA” ads and analyzes advertising data to help “COMPASS VISA” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “COMPASS VISA”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “COMPASS VISA”.

COMPASS VISA Facebook adspy

“COMPASS VISA” introduction:DBS COMPASS VISA係新一代 「智慧型」信用卡 ,於6大消費類別 (包括各大超市、便利店、網上簽賬、外幣簽賬Coffee Shop及八達通自動增值)及4大商戶(包括百佳、屈臣氏、豐澤同屈臣氏酒窖)簽賬,

“COMPASS VISA” Facebook ads last run:2020-02-14 09:49:21

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers COMPASS VISA COMPASS VISA COMPASS VISA
Ad title Fotos da publicação de COMPASS VISA 成功申請DBS COMPASS VISA,26吋鋁框型格行李箱到手! Տարեգրքի լուսանկարներ
Ad text 【#我想買買買買 人生Online 新手套裝】 #新客戶優惠速報 DBS COMPASS VISA 新用戶發卡起1個月啟動DBS Omni帳戶,喺屈臣氏完成高於HK$400簽賬交易,即賞HK... DBS COMPASS VISA迎新又加碼!除左 LE MAURICE® ALUMETAL 26吋型格行李箱仲加送摺疊旅行袋 !今期限定! 立即申請: http://bit.ly/2lzXpR... 【#我想網購出走 Hi Birdie!今次 自由鳥 Birdie 】 出走旅行就係要自由!有咗「自由鳥遨遊SIM」就可以一張旅遊數據SIM卡通行全球超過60個目的地,keep住陪你去旅行! 即...
CTA type N/A APPLY_NOW N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 6 days 1 days
Like 6 43 8

COMPASS VISA facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “COMPASS VISA” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleFotos da publicação de COMPASS VISA成功申請DBS COMPASS VISA,26吋鋁框型格行李箱到手!Տարեգրքի լուսանկարներ
Ad text 【#我想買買買買 人生Online 新手套裝】 #新客戶優惠速報 DBS COMPASS VISA 新用戶發卡起1個月啟動DBS Omni帳戶,喺屈臣氏完成高於HK$400簽賬交易,即賞HK... DBS COMPASS VISA迎新又加碼!除左 LE MAURICE® ALUMETAL 26吋型格行李箱仲加送摺疊旅行袋 !今期限定! 立即申請: http://bit.ly/2lzXpR... 【#我想網購出走 Hi Birdie!今次 自由鳥 Birdie 】 出走旅行就係要自由!有咗「自由鳥遨遊SIM」就可以一張旅遊數據SIM卡通行全球超過60個目的地,keep住陪你去旅行! 即...
Ad type other other other
Ad word count645 251 354

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “COMPASS VISA”, the text type used is other to obtain the best advertising results. “COMPASS VISA” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “COMPASS VISA” are:N/A,APPLY_NOW,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “COMPASS VISA” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“COMPASS VISA” When Facebook ads are placed on Facebook, the ad schedules are 1 days,6 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “COMPASS VISA”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.