Award-winning Case Study For COMPASS VISA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “COMPASS VISA”, or large enterprises, they have established a Facebook page for advertising and promotion. “COMPASS VISA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “COMPASS VISA” through the method of adspy!

COMPASS VISA Facebook ad Introduction by ad spy method

“COMPASS VISA” introduction:DBS COMPASS VISA係新一代 「智慧型」信用卡 ,於6大消費類別 (包括各大超市、便利店、網上簽賬、外幣簽賬Coffee Shop及八達通自動增值)及4大商戶(包括百佳、屈臣氏、豐澤同屈臣氏酒窖)簽賬,

“COMPASS VISA” Facebook ads last run:2020-02-14 09:49:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “COMPASS VISA” ads data to help “COMPASS VISA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “COMPASS VISA”. In this report, we analyze in detail the best ad cases of “COMPASS VISA”.

COMPASS VISA Top3 Ads Case Study:

Ad title Fotos da publicação de COMPASS VISA 成功申請DBS COMPASS VISA,26吋鋁框型格行李箱到手! Տարեգրքի լուսանկարներ
Ad text 【#我想買買買買 人生Online 新手套裝】 #新客戶優惠速報 DBS COMPASS VISA 新用戶發卡起1個月啟動DBS Omni帳戶,喺屈臣氏完成高於HK$400簽賬交易,即賞HK... DBS COMPASS VISA迎新又加碼!除左 LE MAURICE® ALUMETAL 26吋型格行李箱仲加送摺疊旅行袋 !今期限定! 立即申請: 【#我想網購出走 Hi Birdie!今次 自由鳥 Birdie 】 出走旅行就係要自由!有咗「自由鳥遨遊SIM」就可以一張旅遊數據SIM卡通行全球超過60個目的地,keep住陪你去旅行! 即...
Ad format Image Image Image
Categories other other other
Duration 1 days 6 days 1 days
Like 6 43 8

COMPASS VISA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “COMPASS VISA” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“COMPASS VISA” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “COMPASS VISA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fotos da publicação de COMPASS VISA 成功申請DBS COMPASS VISA,26吋鋁框型格行李箱到手! Տարեգրքի լուսանկարներ
Ad text  【#我想買買買買 人生Online 新手套裝】 #新客戶優惠速報 DBS COMPASS VISA 新用戶發卡起1個月啟動DBS Omni帳戶,喺屈臣氏完成高於HK$400簽賬交易,即賞HK...  DBS COMPASS VISA迎新又加碼!除左 LE MAURICE® ALUMETAL 26吋型格行李箱仲加送摺疊旅行袋 !今期限定! 立即申請:  【#我想網購出走 Hi Birdie!今次 自由鳥 Birdie 】 出走旅行就係要自由!有咗「自由鳥遨遊SIM」就可以一張旅遊數據SIM卡通行全球超過60個目的地,keep住陪你去旅行! 即...
Ad type  other  other  other
Ad word count 645  251  354

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “COMPASS VISA”, the text type used is other to obtain the best ad performance. “COMPASS VISA” can use this copy style more. On the other hand, “COMPASS VISA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “COMPASS VISA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “COMPASS VISA” are:N/A,APPLY_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “COMPASS VISA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “COMPASS VISA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “COMPASS VISA” top 3 ads schedules are: 1 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “COMPASS VISA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“COMPASS VISA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “COMPASS VISA” ad case study report

If you want to check the best ad case study of other advertisers related to “COMPASS VISA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “COMPASS VISA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.