Award-winning Case Study For Compass Migration By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Compass Migration”, or large enterprises, they have established a Facebook page for advertising and promotion. “Compass Migration” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Compass Migration” through the method of adspy!

Compass Migration Facebook ad Introduction by ad spy method

“Compass Migration” introduction:At Compass Migration, we pride ourselves in integrity and transparency, we offer service excellence for all your immigration and visa needs.

“Compass Migration” Facebook ads last run:2020-02-17 07:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Compass Migration” ads data to help “Compass Migration” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Compass Migration”. In this report, we analyze in detail the best ad cases of “Compass Migration”.

Compass Migration Top3 Ads Case Study:

Advertisers Compass Migration Compass Migration Compass Migration
Ad title Free Assessment Compass Migration Compass Migration
Ad text If you need any of the following visas for South Africa contact us for a hassle free service to p... Significant changes to the South African citizenship laws have been made with the amendments to t... Canada is looking for skilled professionals, the country is pro-immigration and is looking to off...
Ad format Image Image Image
Categories Passport & Visa Service Passport & Visa Service Passport & Visa Service
Duration 104 days 91 days 128 days
Like 2 30 3

Compass Migration Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Compass Migration” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Compass Migration” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Compass Migration” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Free Assessment Compass Migration Compass Migration
Ad text  If you need any of the following visas for South Africa contact us for a hassle free service to p...  Significant changes to the South African citizenship laws have been made with the amendments to t...  Canada is looking for skilled professionals, the country is pro-immigration and is looking to off...
Ad type  other  other  other
Ad word count 407  2678  485

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Compass Migration”, the text type used is other to obtain the best ad performance. “Compass Migration” can use this copy style more. On the other hand, “Compass Migration” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Compass Migration” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Compass Migration” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Compass Migration” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Compass Migration” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Compass Migration” top 3 ads schedules are: 104 days,91 days, and 128 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Compass Migration”‘s top 1 ad duration is 104 days. Every advertisement has a life cycle.
“Compass Migration” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Compass Migration” ad case study report

If you want to check the best ad case study of other advertisers related to “Compass Migration”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Compass Migration”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.