Award-winning Case Study For Compare and Recycle By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Compare and Recycle”, or large enterprises, they have established a Facebook page for advertising and promotion. “Compare and Recycle” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Compare and Recycle” through the method of adspy!

Compare and Recycle Facebook ad Introduction by ad spy method

“Compare and Recycle” is UK's #1 Recycling Price Comparison Site. We compare major phone recycling companies to help you trade phones for money and get cash for iPhone and Android devices or save by buying a refurbished handset.

“Compare and Recycle” Facebook ads last run:2020-02-20 21:22:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Compare and Recycle” ads data to help “Compare and Recycle” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Compare and Recycle”. In this report, we analyze in detail the best ad cases of “Compare and Recycle”.

Compare and Recycle Top3 Ads Case Study:

Advertisers Compare and Recycle Compare and Recycle Compare and Recycle
Ad title Guide Toward Environmentally Sustainable Smartphones Fund Your Christmas By Selling Your Old Tech ✨ Fund Your Christmas By Selling Your Old Phone ✨
Ad text While government and mobile phone manufacturers continue to avoid taking actions to reduce carbon... Gifts for Him? Check! Gifts for Her? Check! Gifts for Yourself? Check Compare and Recycle and t... Don’t get your tinsel in a tangle 🤪
Ad format Image Video Video
Categories Website Website Website
Duration 15 days 13 days 13 days
Like 2 0 0

Compare and Recycle Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Compare and Recycle” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Compare and Recycle” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Compare and Recycle” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Guide Toward Environmentally Sustainable Smartphones Fund Your Christmas By Selling Your Old Tech ✨ Fund Your Christmas By Selling Your Old Phone ✨
Ad text  While government and mobile phone manufacturers continue to avoid taking actions to reduce carbon...  Gifts for Him? Check! Gifts for Her? Check! Gifts for Yourself? Check Compare and Recycle and t...  Don’t get your tinsel in a tangle 🤪
Ad type  other  other  other
Ad word count 361  144  35

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Compare and Recycle”, the text type used is other to obtain the best ad performance. “Compare and Recycle” can use this copy style more. On the other hand, “Compare and Recycle” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Compare and Recycle” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Compare and Recycle” are:N/A,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Compare and Recycle” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Compare and Recycle” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Compare and Recycle” top 3 ads schedules are: 15 days,13 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Compare and Recycle”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“Compare and Recycle” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Compare and Recycle” ad case study report

If you want to check the best ad case study of other advertisers related to “Compare and Recycle”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Compare and Recycle”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.