Award-winning Case Study For Companhia das Letras Portugal By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Companhia das Letras Portugal”, or large enterprises, they have established a Facebook page for advertising and promotion. “Companhia das Letras Portugal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Companhia das Letras Portugal” through the method of adspy!

Companhia das Letras Portugal Facebook ad Introduction by ad spy method

“Companhia das Letras Portugal” introduction:Edição de livros de autores de língua portuguesa

“Companhia das Letras Portugal” Facebook ads last run:2020-02-17 08:44:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Companhia das Letras Portugal” ads data to help “Companhia das Letras Portugal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Companhia das Letras Portugal”. In this report, we analyze in detail the best ad cases of “Companhia das Letras Portugal”.

Companhia das Letras Portugal Top3 Ads Case Study:

Advertisers Companhia das Letras Portugal Companhia das Letras Portugal Companhia das Letras Portugal
Ad title Companhia das Letras Portugal Companhia das Letras Portugal Apresentação Mães que Tudo, Colectânea de contos
Ad text FILHO DA MÃE, de Hugo Gonçalves, é um romance muito pessoal sobre o que é crescer sem mãe. Já nas... FILHO DA MÃE, de Hugo Gonçalves, chega às livrarias no dia 16 de Abril. Conjunto de contos inéditos sobre a mãe, de Ana Margarida de Carvalho, Cláudia Clemente, Djaimil...
Ad format Image Image Image
Categories Publisher Publisher Publisher
Duration 1 days 6 days 1 days
Like 1822 35 42

Companhia das Letras Portugal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Companhia das Letras Portugal” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Companhia das Letras Portugal” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Companhia das Letras Portugal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Companhia das Letras Portugal Companhia das Letras Portugal Apresentação Mães que Tudo, Colectânea de contos
Ad text  FILHO DA MÃE, de Hugo Gonçalves, é um romance muito pessoal sobre o que é crescer sem mãe. Já nas...  FILHO DA MÃE, de Hugo Gonçalves, chega às livrarias no dia 16 de Abril.  Conjunto de contos inéditos sobre a mãe, de Ana Margarida de Carvalho, Cláudia Clemente, Djaimil...
Ad type  other  other  other
Ad word count 108  71  603

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Companhia das Letras Portugal”, the text type used is other to obtain the best ad performance. “Companhia das Letras Portugal” can use this copy style more. On the other hand, “Companhia das Letras Portugal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Companhia das Letras Portugal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Companhia das Letras Portugal” are:LEARN_MORE,LEARN_MORE,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Companhia das Letras Portugal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Companhia das Letras Portugal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Companhia das Letras Portugal” top 3 ads schedules are: 1 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Companhia das Letras Portugal”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Companhia das Letras Portugal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Companhia das Letras Portugal” ad case study report

If you want to check the best ad case study of other advertisers related to “Companhia das Letras Portugal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Companhia das Letras Portugal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.