Award-winning Case Study For Commonwealth Bank Indonesia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Commonwealth Bank Indonesia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Commonwealth Bank Indonesia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Commonwealth Bank Indonesia” through the method of adspy!

Commonwealth Bank Indonesia Facebook ad Introduction by ad spy method

“Commonwealth Bank Indonesia” introduction:Commonwealth Bank (PT Bank Commonwealth) adalah anak perusahaan Commonwealth Bank of Australia (CBA) di Indonesia, sebuah institusi keuangan publik terbesar di Australia yang telah hadir di Indonesia sejak tahun 1997.

“Commonwealth Bank Indonesia” Facebook ads last run:2020-02-13 22:48:56

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Commonwealth Bank Indonesia” ads data to help “Commonwealth Bank Indonesia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Commonwealth Bank Indonesia”. In this report, we analyze in detail the best ad cases of “Commonwealth Bank Indonesia”.

Commonwealth Bank Indonesia Top3 Ads Case Study:

Advertisers Commonwealth Bank Indonesia Commonwealth Bank Indonesia Commonwealth Bank Indonesia
Ad title Inflasi Commonwealth Bank Indonesia Commonwealth Bank Indonesia (@commbank_id) • Instagram photos and videos
Ad text Nah, sekarang jadi tau ya apa artinya inflasi itu dan kenapa itu penting buatmu? Ini berarti jika... Apakah pengeluaranmu bertambah banyak di bulan Ramadan karena lebih banyak jajan pada saat berbuk... Selamat menjalankan ibadah puasa di bulan suci. Semoga bulan ini menjadi bulan yang penuh berkah ...
Ad format Video Video Image
Categories other Bank Bank
Duration 1 days 1 days 1 days
Like 248 0 0

Commonwealth Bank Indonesia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Commonwealth Bank Indonesia” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Commonwealth Bank Indonesia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Commonwealth Bank Indonesia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Inflasi Commonwealth Bank Indonesia Commonwealth Bank Indonesia (@commbank_id) • Instagram photos and videos
Ad text  Nah, sekarang jadi tau ya apa artinya inflasi itu dan kenapa itu penting buatmu? Ini berarti jika...  Apakah pengeluaranmu bertambah banyak di bulan Ramadan karena lebih banyak jajan pada saat berbuk...  Selamat menjalankan ibadah puasa di bulan suci. Semoga bulan ini menjadi bulan yang penuh berkah ...
Ad type  other  other  other
Ad word count 604  365  120

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Commonwealth Bank Indonesia”, the text type used is other to obtain the best ad performance. “Commonwealth Bank Indonesia” can use this copy style more. On the other hand, “Commonwealth Bank Indonesia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Commonwealth Bank Indonesia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Commonwealth Bank Indonesia” are:LEARN_MORE,LEARN_MORE,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Commonwealth Bank Indonesia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Commonwealth Bank Indonesia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Commonwealth Bank Indonesia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Commonwealth Bank Indonesia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Commonwealth Bank Indonesia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Commonwealth Bank Indonesia” ad case study report

If you want to check the best ad case study of other advertisers related to “Commonwealth Bank Indonesia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Commonwealth Bank Indonesia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.