Award-winning Case Study For Comcast Business By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Comcast Business”, or large enterprises, they have established a Facebook page for advertising and promotion. “Comcast Business” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Comcast Business” through the method of adspy!

Comcast Business Facebook ad Introduction by ad spy method

“Comcast Business” introduction:Welcome to the official Comcast Business Facebook page. First, Comcast built the nation's largest gig-speed network and now we're going #BeyondFast

“Comcast Business” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Comcast Business” ads data to help “Comcast Business” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Comcast Business”. In this report, we analyze in detail the best ad cases of “Comcast Business”.

Comcast Business Top3 Ads Case Study:

 1st2nd3rd
Advertisers Comcast Business Comcast Business Comcast Business
Ad title Technology that goes beyond for you Switch now and save Connectivity that goes beyond
Ad text Add more “life” back into your work-life balance and get back to what matters. Complete connectivity means speed, reliability and security all in one. Technology that goes beyo... Go beyond with speed, reliability and security for your business on the nation’s largest Gig-spee...
CTA type LEARN_MORE SHOP_NOW SHOP_NOW
Ad format Video Carousel Video
Categories other other other
Duration 1 days 9 days 20 days
Like 44 4 195

Comcast Business Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Comcast Business” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Comcast Business” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Comcast Business” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Technology that goes beyond for you Switch now and save Connectivity that goes beyond
Ad text  Add more “life” back into your work-life balance and get back to what matters.  Complete connectivity means speed, reliability and security all in one. Technology that goes beyo...  Go beyond with speed, reliability and security for your business on the nation’s largest Gig-spee...
Ad type  other  other  other
Ad word count 78  118  107

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Comcast Business”, the text type used is other to obtain the best ad performance. “Comcast Business” can use this copy style more. On the other hand, “Comcast Business” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Comcast Business” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Comcast Business” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Comcast Business” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Comcast Business” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Comcast Business” top 3 ads schedules are: 1 days,9 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Comcast Business”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Comcast Business” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Comcast Business” ad case study report

If you want to check the best ad case study of other advertisers related to “Comcast Business”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Comcast Business”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.