Award-winning Case Study For Columbia Sportswear By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Columbia Sportswear”, or large enterprises, they have established a Facebook page for advertising and promotion. “Columbia Sportswear” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Columbia Sportswear” through the method of adspy!

Columbia Sportswear Facebook ad Introduction by ad spy method

“Columbia Sportswear” introduction:Página Oficial de Columbia® Perú. Trying Stuff Since 1938.

“Columbia Sportswear” Facebook ads last run:2020-02-17 09:48:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Columbia Sportswear” ads data to help “Columbia Sportswear” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Columbia Sportswear”. In this report, we analyze in detail the best ad cases of “Columbia Sportswear”.

Columbia Sportswear Top3 Ads Case Study:

Advertisers Columbia Sportswear Columbia Sportswear Columbia Sportswear
Ad title 40% OFF | Hasta el 23.02.2020 40% OFF | Hasta el 14.02.2020 Columbia Sportswear Perú (@columbiasportswear_peru) • Instagram photos and videos
Ad text 40% OFF Verano Columbia: Love the Outdoors 40% Off Aún estamos emocionados por lo que pasó este sábado en el @enduroseriesperu . - ¡¡Nuestro embajad...
Ad format Image Carousel Image
Categories other other Outdoor & Sporting Goods Company
Duration 1 days 1 days 1 days
Like 142 38 0

Columbia Sportswear Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Columbia Sportswear” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Columbia Sportswear” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Columbia Sportswear” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 40% OFF | Hasta el 23.02.2020 40% OFF | Hasta el 14.02.2020 Columbia Sportswear Perú (@columbiasportswear_peru) • Instagram photos and videos
Ad text  40% OFF Verano  Columbia: Love the Outdoors 40% Off  Aún estamos emocionados por lo que pasó este sábado en el @enduroseriesperu . - ¡¡Nuestro embajad...
Ad type  other  other  other
Ad word count 14  35  392

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Columbia Sportswear”, the text type used is other to obtain the best ad performance. “Columbia Sportswear” can use this copy style more. On the other hand, “Columbia Sportswear” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Columbia Sportswear” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Columbia Sportswear” are:LEARN_MORE,SHOP_NOW,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Columbia Sportswear” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Columbia Sportswear” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Columbia Sportswear” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Columbia Sportswear”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Columbia Sportswear” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Columbia Sportswear” ad case study report

If you want to check the best ad case study of other advertisers related to “Columbia Sportswear”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Columbia Sportswear”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.