Award-winning Case Study For Columbia College By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Columbia College”, or large enterprises, they have established a Facebook page for advertising and promotion. “Columbia College” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Columbia College” through the method of adspy!

Columbia College Facebook ad Introduction by ad spy method

“Columbia College” introduction:Columbia College is a private, nonprofit institution founded in 1851.

“Columbia College” Facebook ads last run:2020-02-17 07:44:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Columbia College” ads data to help “Columbia College” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Columbia College”. In this report, we analyze in detail the best ad cases of “Columbia College”.

Columbia College Top3 Ads Case Study:

Advertisers Columbia College Columbia College Columbia College
Ad title Free application Books are free Get career support for life.
Ad text Budget for college with confidence. No fees. No book costs. No surprises. That’s Truition. Earn your degree for less. Truition® means you pay no fees, and your books are provided at no cost. Discover your potential at Columbia College.
Ad format Image Video Image
Categories other other other
Duration 41 days 1 days 1 days
Like 821 37 2

Columbia College Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Columbia College” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Columbia College” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Columbia College” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Free application Books are free Get career support for life.
Ad text  Budget for college with confidence. No fees. No book costs. No surprises. That’s Truition.  Earn your degree for less. Truition® means you pay no fees, and your books are provided at no cost.  Discover your potential at Columbia College.
Ad type  other  other  other
Ad word count 90  99  44

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Columbia College”, the text type used is other to obtain the best ad performance. “Columbia College” can use this copy style more. On the other hand, “Columbia College” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Columbia College” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Columbia College” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Columbia College” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Columbia College” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Columbia College” top 3 ads schedules are: 41 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Columbia College”‘s top 1 ad duration is 41 days. Every advertisement has a life cycle.
“Columbia College” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Columbia College” ad case study report

If you want to check the best ad case study of other advertisers related to “Columbia College”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Columbia College”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.