Award-winning Case Study For Colorado Wine By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Colorado Wine”, or large enterprises, they have established a Facebook page for advertising and promotion. “Colorado Wine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Colorado Wine” through the method of adspy!

Colorado Wine Facebook ad Introduction by ad spy method

“Colorado Wine” introduction:Colorado, “a beautiful state of wine,” is blessed with warm days, cool nights and low humidity — perfect conditions for wine grapes with the complex character and chemistry required to produce award-winning wines.www.ColoradoWine.com

“Colorado Wine” Facebook ads last run:2020-02-20 22:54:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Colorado Wine” ads data to help “Colorado Wine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Colorado Wine”. In this report, we analyze in detail the best ad cases of “Colorado Wine”.

Colorado Wine Top3 Ads Case Study:

 1st2nd3rd
Advertisers Colorado Wine Colorado Wine Colorado Wine
Ad title Colorado Uncorked: the 2018 Governor's Cup wine tasting Vote - Grand Valley - Best Wine Region Nominee: 2018 10Best Readers' Choice Travel Awards N/A
Ad text A tasting of the 2018 Colorado Governor’s Cup Winemaking Competition paired with original small b... USA TODAY 10Best voting for Readers' Choice Travel Awards is now open. We are always proud to be ... N/A
CTA type EVENT_RSVP LEARN_MORE N/A
Ad format Video Image N/A
Categories Wine/Spirits Wine/Spirits other
Duration 36 days 10 days N/A
Like 99 86 N/A

Colorado Wine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Colorado Wine” top 3 ads are: Video,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Colorado Wine” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Colorado Wine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Colorado Uncorked: the 2018 Governor's Cup wine tasting Vote - Grand Valley - Best Wine Region Nominee: 2018 10Best Readers' Choice Travel Awards N/A
Ad text  A tasting of the 2018 Colorado Governor’s Cup Winemaking Competition paired with original small b...  USA TODAY 10Best voting for Readers' Choice Travel Awards is now open. We are always proud to be ...  N/A
Ad type  other  other  other
Ad word count 228  265  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Colorado Wine”, the text type used is other to obtain the best ad performance. “Colorado Wine” can use this copy style more. On the other hand, “Colorado Wine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Colorado Wine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Colorado Wine” are:EVENT_RSVP,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Colorado Wine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Colorado Wine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Colorado Wine” top 3 ads schedules are: 36 days,10 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Colorado Wine”‘s top 1 ad duration is 36 days. Every advertisement has a life cycle.
“Colorado Wine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Colorado Wine” ad case study report

If you want to check the best ad case study of other advertisers related to “Colorado Wine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Colorado Wine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.