Award-winning Case Study For Color Manila By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Color Manila”, or large enterprises, they have established a Facebook page for advertising and promotion. “Color Manila” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Color Manila” through the method of adspy!

Color Manila Facebook ad Introduction by ad spy method

“Color Manila” introduction:Founded in 2012, ColorManila pioneered the concept color fun runs in the Philippines with a vision to share the fun Filipino brand all over the world �

“Color Manila” Facebook ads last run:2020-02-22 10:56:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Color Manila” ads data to help “Color Manila” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Color Manila”. In this report, we analyze in detail the best ad cases of “Color Manila”.

Color Manila Top3 Ads Case Study:

 1st2nd3rd
Advertisers Color Manila Color Manila Color Manila
Ad title Color Manila Color Manila Color Manila
Ad text Who says you can’t run, have fun, and party at the same time? #CMBlacklightRun #ilovecolormanila ... What are you waiting for? We can’t wait forever, can we? Unleash your other side. #CMBlackLig... At ColorManila Blacklight Run, you will never be alone in the dark. Register now at colormanila.c...
CTA type MESSAGE_PAGE N/A LEARN_MORE
Ad format Image Image Image
Categories Community Community Community
Duration 1 days 5 days 5 days
Like 279 3635 0

Color Manila Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Color Manila” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Color Manila” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Color Manila” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Color Manila Color Manila Color Manila
Ad text  Who says you can’t run, have fun, and party at the same time? #CMBlacklightRun #ilovecolormanila ...  What are you waiting for? We can’t wait forever, can we? Unleash your other side. #CMBlackLig...  At ColorManila Blacklight Run, you will never be alone in the dark. Register now at colormanila.c...
Ad type  other  other  other
Ad word count 103  128  141

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Color Manila”, the text type used is other to obtain the best ad performance. “Color Manila” can use this copy style more. On the other hand, “Color Manila” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Color Manila” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Color Manila” are:MESSAGE_PAGE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Color Manila” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Color Manila” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Color Manila” top 3 ads schedules are: 1 days,5 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Color Manila”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Color Manila” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Color Manila” ad case study report

If you want to check the best ad case study of other advertisers related to “Color Manila”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Color Manila”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.