Award-winning Case Study For Color Genomics By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Color Genomics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Color Genomics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Color Genomics” through the method of adspy!

Color Genomics Facebook ad Introduction by ad spy method

“Color Genomics” introduction:Color makes it easy and affordable for people to learn what their genes say about their risk for health conditions and medication responses.

“Color Genomics” Facebook ads last run:2020-02-24 15:02:23

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Color Genomics” ads data to help “Color Genomics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Color Genomics”. In this report, we analyze in detail the best ad cases of “Color Genomics”.

Color Genomics Top3 Ads Case Study:

 1st2nd3rd
Advertisers Color Genomics Color Genomics Color Genomics
Ad title What can your family history tell you about your genes? What can your family history tell you about your genes? What can your family history tell you about your genes?
Ad text “I thought the cancer in my family wasn’t enough to increase my risk. I’m so glad I took this qui... “I thought the cancer in my family wasn’t enough to increase my risk. I’m so glad I took this qui... “I thought the cancer in my family wasn’t enough to increase my risk. I’m so glad I took this qui...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories Product/Service Product/Service Product/Service
Duration 20 days 20 days 1 days
Like 55 49 32

Color Genomics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Color Genomics” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Color Genomics” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Color Genomics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title What can your family history tell you about your genes? What can your family history tell you about your genes? What can your family history tell you about your genes?
Ad text  “I thought the cancer in my family wasn’t enough to increase my risk. I’m so glad I took this qui...  “I thought the cancer in my family wasn’t enough to increase my risk. I’m so glad I took this qui...  “I thought the cancer in my family wasn’t enough to increase my risk. I’m so glad I took this qui...
Ad type  other  other  other
Ad word count 172  170  172

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Color Genomics”, the text type used is other to obtain the best ad performance. “Color Genomics” can use this copy style more. On the other hand, “Color Genomics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Color Genomics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Color Genomics” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Color Genomics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Color Genomics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Color Genomics” top 3 ads schedules are: 20 days,20 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Color Genomics”‘s top 1 ad duration is 20 days. Every advertisement has a life cycle.
“Color Genomics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Color Genomics” ad case study report

If you want to check the best ad case study of other advertisers related to “Color Genomics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Color Genomics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.