Award-winning Case Study For Collegium Musicum By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Collegium Musicum”, or large enterprises, they have established a Facebook page for advertising and promotion. “Collegium Musicum” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Collegium Musicum” through the method of adspy!

Collegium Musicum Facebook ad Introduction by ad spy method

“Collegium Musicum” introduction:Концерты классической музыки в Кафедральном Соборе свв. Петра и Павла в Москве

“Collegium Musicum” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Collegium Musicum” ads data to help “Collegium Musicum” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Collegium Musicum”. In this report, we analyze in detail the best ad cases of “Collegium Musicum”.

Collegium Musicum Top3 Ads Case Study:

 1st2nd3rd
Advertisers Collegium Musicum Collegium Musicum Collegium Musicum
Ad title 27/04 «МОЦАРТ. РЕКВИЕМ» Ночной концерт! 28.04 Ансамбль "Хронос" и орган 28.04 Ансамбль "Хронос" и орган
Ad text 27 апреля 21:00 Моцарт. «Реквием». Ночной концерт! Камерный оркестр «Инструментальная капелла». Г... 28 апреля 19:00 «Шедевры пасхальной музыки времен Петра I: русское барокко и органная музыка Итал... 28 апреля 19:00 «Шедевры пасхальной музыки времен Петра I: русское барокко и органная музыка Итал...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories Live Music Venue Live Music Venue Live Music Venue
Duration 4 days 1 days 1 days
Like 25 10 4

Collegium Musicum Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Collegium Musicum” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Collegium Musicum” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Collegium Musicum” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 27/04 «МОЦАРТ. РЕКВИЕМ» Ночной концерт! 28.04 Ансамбль "Хронос" и орган 28.04 Ансамбль "Хронос" и орган
Ad text  27 апреля 21:00 Моцарт. «Реквием». Ночной концерт! Камерный оркестр «Инструментальная капелла». Г...  28 апреля 19:00 «Шедевры пасхальной музыки времен Петра I: русское барокко и органная музыка Итал...  28 апреля 19:00 «Шедевры пасхальной музыки времен Петра I: русское барокко и органная музыка Итал...
Ad type  other  other  other
Ad word count 227  272  273

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Collegium Musicum”, the text type used is other to obtain the best ad performance. “Collegium Musicum” can use this copy style more. On the other hand, “Collegium Musicum” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Collegium Musicum” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Collegium Musicum” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Collegium Musicum” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Collegium Musicum” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Collegium Musicum” top 3 ads schedules are: 4 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Collegium Musicum”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Collegium Musicum” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Collegium Musicum” ad case study report

If you want to check the best ad case study of other advertisers related to “Collegium Musicum”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Collegium Musicum”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.