Award-winning Case Study For Colgate Malaysia By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Colgate Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Colgate Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Colgate Malaysia” through the method of adspy!

Colgate Malaysia Facebook ad Introduction by ad spy method

“Colgate Malaysia” introduction:The Colgate Facebook community is your connection to a world of happiness and care. Share a story and inspire others to keep the world smiling!

“Colgate Malaysia” Facebook ads last run:2020-02-23 19:54:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Colgate Malaysia” ads data to help “Colgate Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Colgate Malaysia”. In this report, we analyze in detail the best ad cases of “Colgate Malaysia”.

Colgate Malaysia Top3 Ads Case Study:

 1st2nd3rd
Advertisers Colgate Malaysia Colgate Malaysia Colgate Malaysia
Ad title Upgrade to the NEW Colgate Total Naik taraf kepada Colgate Total Baharu Naik Taraf Kesihatan Mulut Anda Dengan Colgate Total Baharu
Ad text Have the confidence to smile brighter and healthier today! Upgrade your Whole Mouth Health with t... Senyuman yang lebih sihat dan menawan! Naik taraf Kesihatan Mulut Menyeluruh dengan Colgate Total... Senyuman yang lebih sihat dan menawan! Naik taraf Kesihatan Mulut Menyeluruh dengan Colgate Total...
CTA type SHOP_NOW SHOP_NOW N/A
Ad format Video Video Video
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 22 days 22 days 27 days
Like 45 50 304

Colgate Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Colgate Malaysia” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Colgate Malaysia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Colgate Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Upgrade to the NEW Colgate Total Naik taraf kepada Colgate Total Baharu Naik Taraf Kesihatan Mulut Anda Dengan Colgate Total Baharu
Ad text  Have the confidence to smile brighter and healthier today! Upgrade your Whole Mouth Health with t...  Senyuman yang lebih sihat dan menawan! Naik taraf Kesihatan Mulut Menyeluruh dengan Colgate Total...  Senyuman yang lebih sihat dan menawan! Naik taraf Kesihatan Mulut Menyeluruh dengan Colgate Total...
Ad type  other  other  other
Ad word count 141  128  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Colgate Malaysia”, the text type used is other to obtain the best ad performance. “Colgate Malaysia” can use this copy style more. On the other hand, “Colgate Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Colgate Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Colgate Malaysia” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Colgate Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Colgate Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Colgate Malaysia” top 3 ads schedules are: 22 days,22 days, and 27 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Colgate Malaysia”‘s top 1 ad duration is 22 days. Every advertisement has a life cycle.
“Colgate Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Colgate Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “Colgate Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Colgate Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.