Award-winning Case Study For Colgate India By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Colgate India”, or large enterprises, they have established a Facebook page for advertising and promotion. “Colgate India” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Colgate India” through the method of adspy!

Colgate India Facebook ad Introduction by ad spy method

“Colgate India” introduction: The Colgate Facebook community is your connection to a world of happiness and care. Share a story and inspire others to keep the world smiling!

“Colgate India” Facebook ads last run:2020-02-21 13:56:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Colgate India” ads data to help “Colgate India” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Colgate India”. In this report, we analyze in detail the best ad cases of “Colgate India”.

Colgate India Top3 Ads Case Study:

Advertisers Colgate India Colgate India Colgate India
Ad title Prevention of Germs video Colgate India Get started with a smile.
Ad text Germs spread more easily than you may think. Follow the steps and do your bit to prevent yourself... His talent, determination, and endeavour has made the country proud! Congratulations to the man r... A life of struggle behind him, and historic glory ahead. Yashasvi’s story is proof that with stee...
Ad format Video Image Video
Categories other other other
Duration 5 days 1 days 1 days
Like 4252 1500 917

Colgate India Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Colgate India” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Colgate India” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Colgate India” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Prevention of Germs video Colgate India Get started with a smile.
Ad text  Germs spread more easily than you may think. Follow the steps and do your bit to prevent yourself...  His talent, determination, and endeavour has made the country proud! Congratulations to the man r...  A life of struggle behind him, and historic glory ahead. Yashasvi’s story is proof that with stee...
Ad type  other  other  other
Ad word count 200  155  194

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Colgate India”, the text type used is other to obtain the best ad performance. “Colgate India” can use this copy style more. On the other hand, “Colgate India” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Colgate India” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Colgate India” are:SHOP_NOW,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Colgate India” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Colgate India” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Colgate India” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Colgate India”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Colgate India” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Colgate India” ad case study report

If you want to check the best ad case study of other advertisers related to “Colgate India”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Colgate India”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.