Award-winning Case Study For Colgate Australia and New Zealand By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Colgate Australia and New Zealand”, or large enterprises, they have established a Facebook page for advertising and promotion. “Colgate Australia and New Zealand” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Colgate Australia and New Zealand” through the method of adspy!

Colgate Australia and New Zealand Facebook ad Introduction by ad spy method

“Colgate Australia and New Zealand” introduction:The Colgate Facebook community is your connection to a world of happiness and care. Share a story and inspire others to keep the world smiling!

“Colgate Australia and New Zealand” Facebook ads last run:2020-02-17 06:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Colgate Australia and New Zealand” ads data to help “Colgate Australia and New Zealand” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Colgate Australia and New Zealand”. In this report, we analyze in detail the best ad cases of “Colgate Australia and New Zealand”.

Colgate Australia and New Zealand Top3 Ads Case Study:

 1st2nd3rd
Advertisers Colgate Australia and New Zealand Colgate Australia and New Zealand Colgate Australia and New Zealand
Ad title New Term? New Toothbrush. Colgate Australia and New Zealand Give the gift of a brighter smile this Chrismas!
Ad text New books. New bag. New toothbrush? Start the term like a high achiever with that new brush feel... Want to know the secret to smashing your New Year's Resolutions? Try breaking your goals down int... Colgate ProClinical Electric Toothbrush. The perfect stocking filler for your family and friends.
CTA type SHOP_NOW N/A SHOP_NOW
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 27 12 77

Colgate Australia and New Zealand Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Colgate Australia and New Zealand” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Colgate Australia and New Zealand” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Colgate Australia and New Zealand” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title New Term? New Toothbrush. Colgate Australia and New Zealand Give the gift of a brighter smile this Chrismas!
Ad text  New books. New bag. New toothbrush? Start the term like a high achiever with that new brush feel...  Want to know the secret to smashing your New Year's Resolutions? Try breaking your goals down int...  Colgate ProClinical Electric Toothbrush. The perfect stocking filler for your family and friends.
Ad type  other  other  other
Ad word count 165  235  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Colgate Australia and New Zealand”, the text type used is other to obtain the best ad performance. “Colgate Australia and New Zealand” can use this copy style more. On the other hand, “Colgate Australia and New Zealand” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Colgate Australia and New Zealand” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Colgate Australia and New Zealand” are:SHOP_NOW,N/A,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Colgate Australia and New Zealand” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Colgate Australia and New Zealand” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Colgate Australia and New Zealand” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Colgate Australia and New Zealand”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Colgate Australia and New Zealand” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Colgate Australia and New Zealand” ad case study report

If you want to check the best ad case study of other advertisers related to “Colgate Australia and New Zealand”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Colgate Australia and New Zealand”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.