Award-winning Case Study For Cold Rock Ice Creamery By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cold Rock Ice Creamery”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cold Rock Ice Creamery” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cold Rock Ice Creamery” through the method of adspy!

Cold Rock Ice Creamery Facebook ad Introduction by ad spy method

“Cold Rock Ice Creamery” introduction:CHOOSE IT. MIX IT. SMASH IT. LOVE IT. Watch as your favourite chocolate, confectionery & fruit is smashed through your choice of ice cream before you!

“Cold Rock Ice Creamery” Facebook ads last run:2020-02-12 02:49:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cold Rock Ice Creamery” ads data to help “Cold Rock Ice Creamery” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cold Rock Ice Creamery”. In this report, we analyze in detail the best ad cases of “Cold Rock Ice Creamery”.

Cold Rock Ice Creamery Top3 Ads Case Study:

Advertisers Cold Rock Ice Creamery Cold Rock Ice Creamery Cold Rock Ice Creamery
Ad title 10% OFF CODE | CAKEOFF10 Cold Rock Ice Creamery Cold Rock Ice Creamery
Ad text For moments when a card isn't enough! We hope everyone had an incredible Easter. Don't miss out on Easter Egg Cups before they're gone... Get egg-cited! Cold Rock Easter Egg Cups are back! A half Chocolatier Easter Egg filled with your...
Ad format Video Image Image
Categories Ice Cream Shop Ice Cream Shop Ice Cream Shop
Duration 15 days 1 days 35 days
Like 78 78 2057

Cold Rock Ice Creamery Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cold Rock Ice Creamery” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cold Rock Ice Creamery” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cold Rock Ice Creamery” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 10% OFF CODE | CAKEOFF10 Cold Rock Ice Creamery Cold Rock Ice Creamery
Ad text  For moments when a card isn't enough!  We hope everyone had an incredible Easter. Don't miss out on Easter Egg Cups before they're gone...  Get egg-cited! Cold Rock Easter Egg Cups are back! A half Chocolatier Easter Egg filled with your...
Ad type  other  other  other
Ad word count 37  165  207

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cold Rock Ice Creamery”, the text type used is other to obtain the best ad performance. “Cold Rock Ice Creamery” can use this copy style more. On the other hand, “Cold Rock Ice Creamery” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cold Rock Ice Creamery” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cold Rock Ice Creamery” are:SHOP_NOW,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Cold Rock Ice Creamery” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cold Rock Ice Creamery” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cold Rock Ice Creamery” top 3 ads schedules are: 15 days,1 days, and 35 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cold Rock Ice Creamery”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“Cold Rock Ice Creamery” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cold Rock Ice Creamery” ad case study report

If you want to check the best ad case study of other advertisers related to “Cold Rock Ice Creamery”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cold Rock Ice Creamery”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.