Award-winning Case Study For Cola Cao By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cola Cao”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cola Cao” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cola Cao” through the method of adspy!

Cola Cao Facebook ad Introduction by ad spy method

“Cola Cao” introduction:Bienvenidos a la fan page de Cola Cao. A unos les gusta con grumitos a otros sin grumitos; a unos con leche fría a otros con leche caliente… Sea como sea el Cola Cao es único y siempre habrá uno para ti.

“Cola Cao” Facebook ads last run:2020-02-17 08:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cola Cao” ads data to help “Cola Cao” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cola Cao”. In this report, we analyze in detail the best ad cases of “Cola Cao”.

Cola Cao Top3 Ads Case Study:

Advertisers Cola Cao Cola Cao Cola Cao
Ad title ColaCao ColaCao Cola Cao
Ad text ¿Sabes guardar un secreto? Pues yo no. ¿Sabes guardar un secreto? Pues yo no. Bienvenidos a la fan page de Cola Cao.
Ad format Video Video Video
Categories other other Food & Beverage Company
Duration 3 days 2 days 1 days
Like 1321 1492 0

Cola Cao Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cola Cao” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cola Cao” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cola Cao” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ColaCao ColaCao Cola Cao
Ad text  ¿Sabes guardar un secreto? Pues yo no.  ¿Sabes guardar un secreto? Pues yo no.  Bienvenidos a la fan page de Cola Cao.
Ad type  other  other  other
Ad word count 38  38  38

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cola Cao”, the text type used is other to obtain the best ad performance. “Cola Cao” can use this copy style more. On the other hand, “Cola Cao” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cola Cao” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cola Cao” are:WATCH_MORE,WATCH_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Cola Cao” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cola Cao” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cola Cao” top 3 ads schedules are: 3 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cola Cao”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Cola Cao” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cola Cao” ad case study report

If you want to check the best ad case study of other advertisers related to “Cola Cao”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cola Cao”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.