Award-winning Case Study For Coffee Story By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Coffee Story”, or large enterprises, they have established a Facebook page for advertising and promotion. “Coffee Story” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Coffee Story” through the method of adspy!

Coffee Story Facebook ad Introduction by ad spy method

“Coffee Story” introduction:Coffee Story este o prajitorie de cafea dar si cafenea in acelasi timp. Prajim doar cafea de specialitate, Single Origin, 100% Arabica.

“Coffee Story” Facebook ads last run:2020-02-21 17:52:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Coffee Story” ads data to help “Coffee Story” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Coffee Story”. In this report, we analyze in detail the best ad cases of “Coffee Story”.

Coffee Story Top3 Ads Case Study:

 1st2nd3rd
Advertisers Coffee Story Coffee Story Coffee Story
Ad title Coffee Story Coffee Story Coffee Story
Ad text Coffee Story este o prajitorie de cafea dar si cafenea in acelasi timp. Prajim doar cafea de spec... Franchise Now! Stop Dreaming...Start Roasting Coffee Story va propune un concept unic in lumea fr... Prajitoria de cafea Coffee Story va propune 7 origini de cafea, boabe sau macinata, proaspat praj...
CTA type GET_DIRECTIONS MESSAGE_PAGE MESSAGE_PAGE
Ad format Image Image Image
Categories Coffee Shop Coffee Shop Coffee Shop
Duration 11 days 213 days 81 days
Like 0 161 85

Coffee Story Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Coffee Story” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Coffee Story” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Coffee Story” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Coffee Story Coffee Story Coffee Story
Ad text  Coffee Story este o prajitorie de cafea dar si cafenea in acelasi timp. Prajim doar cafea de spec...  Franchise Now! Stop Dreaming...Start Roasting Coffee Story va propune un concept unic in lumea fr...  Prajitoria de cafea Coffee Story va propune 7 origini de cafea, boabe sau macinata, proaspat praj...
Ad type  other  other  other
Ad word count 135  284  330

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Coffee Story”, the text type used is other to obtain the best ad performance. “Coffee Story” can use this copy style more. On the other hand, “Coffee Story” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Coffee Story” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Coffee Story” are:GET_DIRECTIONS,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Coffee Story” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Coffee Story” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Coffee Story” top 3 ads schedules are: 11 days,213 days, and 81 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Coffee Story”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Coffee Story” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Coffee Story” ad case study report

If you want to check the best ad case study of other advertisers related to “Coffee Story”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Coffee Story”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.