Award-winning Case Study For Code Institute By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Code Institute”, or large enterprises, they have established a Facebook page for advertising and promotion. “Code Institute” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Code Institute” through the method of adspy!

Code Institute Facebook ad Introduction by ad spy method

“Code Institute” introduction:The fastest way to change your career - Become a full stack web developer in as little as 12 weeks, in the classroom or mentored online.

“Code Institute” Facebook ads last run:2020-02-22 05:56:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Code Institute” ads data to help “Code Institute” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Code Institute”. In this report, we analyze in detail the best ad cases of “Code Institute”.

Code Institute Top3 Ads Case Study:

Advertisers Code Institute Code Institute Code Institute
Ad title Build your first website - HTML, CSS & JavaScript Free Beginners Coding Course Study while you earn - Flexible online learning
Ad text Interested in learning to code? Try our free 5 Day Coding Challenge starting this Monday, March... Interested in learning to code? Try our free 5 Day Coding Challenge starting this Monday, March... Interested in coding but not sure if it's the right career for you? 80% of our students never c...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 6 3 1

Code Institute Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Code Institute” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Code Institute” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Code Institute” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Build your first website - HTML, CSS & JavaScript Free Beginners Coding Course Study while you earn - Flexible online learning
Ad text  Interested in learning to code? Try our free 5 Day Coding Challenge starting this Monday, March...  Interested in learning to code? Try our free 5 Day Coding Challenge starting this Monday, March...  Interested in coding but not sure if it's the right career for you? 80% of our students never c...
Ad type  other  other  other
Ad word count 280  280  398

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Code Institute”, the text type used is other to obtain the best ad performance. “Code Institute” can use this copy style more. On the other hand, “Code Institute” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Code Institute” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Code Institute” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Code Institute” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Code Institute” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Code Institute” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Code Institute”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Code Institute” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Code Institute” ad case study report

If you want to check the best ad case study of other advertisers related to “Code Institute”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Code Institute”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.