Award-winning Case Study For Coconut Lane By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Coconut Lane”, or large enterprises, they have established a Facebook page for advertising and promotion. “Coconut Lane” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Coconut Lane” through the method of adspy!

Coconut Lane Facebook ad Introduction by ad spy method

“Coconut Lane” introduction:Classy, sassy and a bit bad-assy. The ultimate in chic home and fashion accessories.

“Coconut Lane” Facebook ads last run:2020-02-17 06:44:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Coconut Lane” ads data to help “Coconut Lane” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Coconut Lane”. In this report, we analyze in detail the best ad cases of “Coconut Lane”.

Coconut Lane Top3 Ads Case Study:

 1st2nd3rd
Advertisers Coconut Lane Coconut Lane Coconut Lane
Ad title Coconut Lane Coconut Lane Coconut Lane
Ad text We believe in treating yourself! Today you can get 25% OFF EVERYTHING at coconut-lane.com using ... Calling all US babes get your tech looking as bad-ass as you and enjoy super quick shipping strai... HAPPY EASTER HUNS! Who wants an exclusive Easter offer? Join in our Easter Hunt to find the offe...
CTA type SHOP_NOW SHOP_NOW GET_OFFER
Ad format Carousel Carousel Carousel
Categories Website Website Website
Duration 41 days 1 days 1 days
Like 1 0 1

Coconut Lane Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Coconut Lane” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Coconut Lane” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Coconut Lane” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Coconut Lane Coconut Lane Coconut Lane
Ad text  We believe in treating yourself! Today you can get 25% OFF EVERYTHING at coconut-lane.com using ...  Calling all US babes get your tech looking as bad-ass as you and enjoy super quick shipping strai...  HAPPY EASTER HUNS! Who wants an exclusive Easter offer? Join in our Easter Hunt to find the offe...
Ad type  other  other  other
Ad word count 118  114  359

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Coconut Lane”, the text type used is other to obtain the best ad performance. “Coconut Lane” can use this copy style more. On the other hand, “Coconut Lane” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Coconut Lane” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Coconut Lane” are:SHOP_NOW,SHOP_NOW,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Coconut Lane” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Coconut Lane” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Coconut Lane” top 3 ads schedules are: 41 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Coconut Lane”‘s top 1 ad duration is 41 days. Every advertisement has a life cycle.
“Coconut Lane” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Coconut Lane” ad case study report

If you want to check the best ad case study of other advertisers related to “Coconut Lane”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Coconut Lane”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.