Award-winning Case Study For Coco Bay By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Coco Bay”, or large enterprises, they have established a Facebook page for advertising and promotion. “Coco Bay” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Coco Bay” through the method of adspy!

Coco Bay Facebook ad Introduction by ad spy method

“Coco Bay” introduction:Welcome to Follow us to be the first to get all our news, exclusive Facebook offers and sale previews.

“Coco Bay” Facebook ads last run:2020-02-06 22:11:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Coco Bay” ads data to help “Coco Bay” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Coco Bay”. In this report, we analyze in detail the best ad cases of “Coco Bay”.

Coco Bay Top3 Ads Case Study:

Advertisers Coco Bay Coco Bay Coco Bay
Ad title Coco Bay Coco Bay Coco Bay
Ad text   Your Holiday Starts Here...
Ad format Video Video Carousel
Categories Swimwear Store Swimwear Store Swimwear Store
Duration 1 days 1 days 60 days
Like 0 0 6

Coco Bay Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Coco Bay” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Coco Bay” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Coco Bay” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Coco Bay Coco Bay Coco Bay
Ad text      Your Holiday Starts Here...
Ad type  other  other  other
Ad word count 0  0  27

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Coco Bay”, the text type used is other to obtain the best ad performance. “Coco Bay” can use this copy style more. On the other hand, “Coco Bay” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Coco Bay” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Coco Bay” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Coco Bay” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Coco Bay” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Coco Bay” top 3 ads schedules are: 1 days,1 days, and 60 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Coco Bay”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Coco Bay” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Coco Bay” ad case study report

If you want to check the best ad case study of other advertisers related to “Coco Bay”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Coco Bay”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.