Award-winning Case Study For Coast Protein By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Coast Protein”, or large enterprises, they have established a Facebook page for advertising and promotion. “Coast Protein” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Coast Protein” through the method of adspy!

Coast Protein Facebook ad Introduction by ad spy method

“Coast Protein” introduction:Coast protein is a premium brand of cricket protein bars. What sets us apart is our passion for sustainability.

“Coast Protein” Facebook ads last run:2020-02-23 03:40:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Coast Protein” ads data to help “Coast Protein” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Coast Protein”. In this report, we analyze in detail the best ad cases of “Coast Protein”.

Coast Protein Top3 Ads Case Study:

Advertisers Coast Protein Coast Protein Coast Protein
Ad title Coast • Cricket Protein (@coastprotein) • Instagram photos and videos Sustainably Sourced Protein All Natural, Great Tasting Protein.
Ad text Happy 420! . @alt.designhouse Get your protein, and get it responsibly. They say you need dairy to get iron and B-12. We say no whey.
Ad format Image Image Image
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 6 days 11 days
Like 0 0 0

Coast Protein Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Coast Protein” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Coast Protein” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Coast Protein” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Coast • Cricket Protein (@coastprotein) • Instagram photos and videos Sustainably Sourced Protein All Natural, Great Tasting Protein.
Ad text  Happy 420! . @alt.designhouse  Get your protein, and get it responsibly.  They say you need dairy to get iron and B-12. We say no whey.
Ad type  other  other  other
Ad word count 30  41  61

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Coast Protein”, the text type used is other to obtain the best ad performance. “Coast Protein” can use this copy style more. On the other hand, “Coast Protein” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Coast Protein” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Coast Protein” are:VIEW_INSTAGRAM_PROFILE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Coast Protein” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Coast Protein” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Coast Protein” top 3 ads schedules are: 1 days,6 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Coast Protein”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Coast Protein” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Coast Protein” ad case study report

If you want to check the best ad case study of other advertisers related to “Coast Protein”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Coast Protein”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.