Award-winning Case Study For Co-operative Travel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Co-operative Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Co-operative Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Co-operative Travel” through the method of adspy!

Co-operative Travel Facebook ad Introduction by ad spy method

“Co-operative Travel” introduction:Offering honest advice you can trust to help you book that perfect holiday

“Co-operative Travel” Facebook ads last run:2020-01-24 18:32:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Co-operative Travel” ads data to help “Co-operative Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Co-operative Travel”. In this report, we analyze in detail the best ad cases of “Co-operative Travel”.

Co-operative Travel Top3 Ads Case Study:

 1st2nd3rd
Advertisers Co-operative Travel Co-operative Travel Co-operative Travel
Ad title Cheap Holidays to Lanzarote 2019 / 2020 – Lanzarote Holidays with Co-operative Travel™ Start your adventure with Oceania Cruises Cheap Holidays to Tenerife 2019 – Tenerife Holidays with Co-operative Travel™
Ad text ️ Still looking for your Lanzarote getaway? ✈️ Don't get left at home this summer! ☀️ Get up to... ⛴ Oceania Cruises' Tropics & Exotic Collection offers a selection of unique itineraries that both... ️ Still looking for your Tenerife getaway? ✈️ Don't get left at home this summer! ☀️ Get up to ...
CTA type BOOK_TRAVEL N/A BOOK_TRAVEL
Ad format Image Video Image
Categories Company Company Company
Duration 1 days 1 days 5 days
Like 0 23 1

Co-operative Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Co-operative Travel” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Co-operative Travel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Co-operative Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cheap Holidays to Lanzarote 2019 / 2020 – Lanzarote Holidays with Co-operative Travel™ Start your adventure with Oceania Cruises Cheap Holidays to Tenerife 2019 – Tenerife Holidays with Co-operative Travel™
Ad text  ️ Still looking for your Lanzarote getaway? ✈️ Don't get left at home this summer! ☀️ Get up to...  ⛴ Oceania Cruises' Tropics & Exotic Collection offers a selection of unique itineraries that both...  ️ Still looking for your Tenerife getaway? ✈️ Don't get left at home this summer! ☀️ Get up to ...
Ad type  other  other  other
Ad word count 162  949  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Co-operative Travel”, the text type used is other to obtain the best ad performance. “Co-operative Travel” can use this copy style more. On the other hand, “Co-operative Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Co-operative Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Co-operative Travel” are:BOOK_TRAVEL,N/A,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Co-operative Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Co-operative Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Co-operative Travel” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Co-operative Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Co-operative Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Co-operative Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Co-operative Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Co-operative Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.