Award-winning Case Study For Club Med By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Club Med”, or large enterprises, they have established a Facebook page for advertising and promotion. “Club Med” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Club Med” through the method of adspy!

Club Med Facebook ad Introduction by ad spy method

“Club Med” introduction:Facebook oficial do Club Med Brasil com informações sobre a marca e seus Villages. Visite ou ligue 4002 2582 e faça sua reserva!

“Club Med” Facebook ads last run:2020-02-17 09:40:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Club Med” ads data to help “Club Med” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Club Med”. In this report, we analyze in detail the best ad cases of “Club Med”.

Club Med Top3 Ads Case Study:

Advertisers Club Med Club Med Club Med
Ad title Que tal esquiar nas próximas férias? Club Med Club Med
Ad text ❄️ Vem aí a maior promoção de neve do ano: resorts All Inclusive na Europa com até 30% de descont... Pacote completo para o Club Med Trancoso! Curta férias inesquecíveis e leve para casa mais que bo... 1 - Aproveite o melhor da neve ❄ 2 - Divirta-se e crie novos hábitos ⛷ 3 - Vivencie momentos únic...
Ad format Video Carousel Carousel
Categories other other other
Duration 1 days 5 days 1 days
Like 99 325 34

Club Med Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Club Med” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Club Med” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Club Med” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Que tal esquiar nas próximas férias? Club Med Club Med
Ad text  ❄️ Vem aí a maior promoção de neve do ano: resorts All Inclusive na Europa com até 30% de descont...  Pacote completo para o Club Med Trancoso! Curta férias inesquecíveis e leve para casa mais que bo...  1 - Aproveite o melhor da neve ❄ 2 - Divirta-se e crie novos hábitos ⛷ 3 - Vivencie momentos únic...
Ad type  other  other  other
Ad word count 160  245  111

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Club Med”, the text type used is other to obtain the best ad performance. “Club Med” can use this copy style more. On the other hand, “Club Med” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Club Med” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Club Med” are:LEARN_MORE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Club Med” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Club Med” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Club Med” top 3 ads schedules are: 1 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Club Med”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Club Med” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Club Med” ad case study report

If you want to check the best ad case study of other advertisers related to “Club Med”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Club Med”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.