Award-winning Case Study For City University of Malaysia By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “City University of Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “City University of Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “City University of Malaysia” through the method of adspy!

City University of Malaysia Facebook ad Introduction by ad spy method

“City University of Malaysia” introduction:WELCOME to the OFFICIAL PAGE of City University Malaysia

“City University of Malaysia” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “City University of Malaysia” ads data to help “City University of Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “City University of Malaysia”. In this report, we analyze in detail the best ad cases of “City University of Malaysia”.

City University of Malaysia Top3 Ads Case Study:

 1st2nd3rd
Advertisers City University of Malaysia City University of Malaysia City University of Malaysia
Ad title Discover your path at City University Discover the path to your dream career! Discover the path to your dream career!
Ad text Those who want to have a career in hospitality and tourism industries, spend the 2nd or 3rd year ... ✅ All 64 Programmes are % Accredited ✅ % Employability Rate Education is the passport to the futu... ✅ All 64 Programmes are % Accredited ✅ % Employability Rate Education is the passport to the futu...
CTA type MESSAGE_PAGE MESSAGE_PAGE MESSAGE_PAGE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 16 34 9

City University of Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “City University of Malaysia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“City University of Malaysia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “City University of Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Discover your path at City University Discover the path to your dream career! Discover the path to your dream career!
Ad text  Those who want to have a career in hospitality and tourism industries, spend the 2nd or 3rd year ...  ✅ All 64 Programmes are % Accredited ✅ % Employability Rate Education is the passport to the futu...  ✅ All 64 Programmes are % Accredited ✅ % Employability Rate Education is the passport to the futu...
Ad type  other  other  other
Ad word count 291  302  302

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “City University of Malaysia”, the text type used is other to obtain the best ad performance. “City University of Malaysia” can use this copy style more. On the other hand, “City University of Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “City University of Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “City University of Malaysia” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “City University of Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “City University of Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “City University of Malaysia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “City University of Malaysia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“City University of Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “City University of Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “City University of Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “City University of Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.